How to do Ad Testing on Tablets and Smartphones: A Webinar Replay

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In our latest webinar, we demonstrated how to conduct ad testing, and specifically how you can do ad testing on tablets and smartphones. Learn the traditional ways of testing ads and get introduced new ways to test ads on your mobile devices.  Advertising today is more innovative and risk taking than ever before. It is important to collect data and make sure that you are sending the right message to the right demographic in advertising. Taking your ad testing mobile can help you achieve this and have better insights on how to effectively advertise.

Up until recently there were limitations to testing ads on mobile devices. You may be asking yourself questions such as – Why test ads on mobile devices? Why not test ads the way it is already being done? A lot has changed in the past several years, and mobile devices are a huge part of our lives day in and day out.  With ad testing on tablets and smartphones, you can test the reaction to advertising in the moment and collect feedback from your target audience. You can verify who is responding to your ads by actual seeing them in person, and being able to tell that they are who they actually say they are. Most importantly, you can see the return on investment from your advertising and methods used to test your various types of media.

If your ads are sensitive materials, there is no need to worry. Your information will not get into the wrong hands because you can instantly delete the mobile device of content – something you can’t do with computers.

We invite you to watch a replay of our webinar and access the slides from the presentation below.

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The Benefits of Conjoint Segmentation in Product Development

Conjoint Segmentation

Conjoint analysis is a popular method used to direct and optimize product or brand development. Values that are analyzed through conjoint are attributes such as price, color, guarantee, environmental impact, reliability, ingredients, taste, feel, and more. The results from thorough conjoint analysis allow companies to predict product performance in areas that were not tested. Continue reading

When Your Unfinished Ads Fly Free

When it comes to ad testing, security is critical. Companies usually try lots of different concepts before they settle on the “real” advertisement. But if an unfinished ad is inadvertently released publicly, it can be a public relations disaster.

Ford Motor Company recently had such a crisis. As reported in the Sydney Morning Herald, some offensive ads created by an ad agency were leaked, leading to an apology by the car giant.

According to the Herald, “One drawing features Paris Hilton with reality television counterparts Khloe, Kourtney and Kim Kardashian, who are tied up and bound while they squeeze into the back of the car. In a second drawing, former Italian Prime Minister Silvio Berlusconi poses with three scantily clad women who are similarly bound and tied.”

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We do not condone these ads in any way. But this public relations crisis underscores the point that security is key when it comes to ads that are still in development.

Heretofore most ad testing has been done in-person, and to some extent online. But mobile ad testing was a no go until the advent of MediaBunker from Survey Analytics.

MediaBunker includes BunkerBuster technology which allows the user to delete any media from compromised tablets and smartphones.

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To learn how MediaBunker works, sign up to participate in the webinar “How to Do Ad Testing on Tablets and Smartphones,” in which Greg Bender of Survey Analytics will give a demonstration of this innovative product.


New Push Notification Feature for SurveyPocket

New Push Notification Feature for SurveyPocket

Push Notifications Now Available For SurveyPocket on iOS Mobile Devices

Survey Analytics has developed a new feature to send push notifications for those running SurveyPocket on iOS mobile devices including your iPhone and iPad. In the next few weeks, this new feature will also be rolled out to Android mobile devices. To ensure that push notifications will be received, please make sure that the SurveyPocket user has notifications enabled. You can do this from your iPad or iPhone by going to Settings -> Notifcations -> SurveyPocket -> and making sure alerts are enabled.

SurveyPocket push notifications use the Apple notification services and native iOS technology for your assurance of notifications being delivered. If there is no Internet connection available on the device you push a notification to, Apple will queue the message until an Internet connection is found. This is much different than traditional SMS messages that get lost if they are unable to be received right away. As of today, push notifications have to be sent individually to each device, but users can look forward to the near future with ability to group device keys, update push tokens and bulk, and the ability to push the notifications to groups.

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Demonstration of Survey Analytics Software

Recently Survey Analytics Senior Software Consultant Nicole Price conducted a webinar where she demonstrated the many awesome features of the Survey Analytics Enterprise Research Platform. This has proven to be among our more popular webinars. You can listen to and watch the webinar over on our YouTube Channel. And here we present the full text of the webinar.

Thank you all for taking time to join us today for the webinar. I’m going to first show you a brief PowerPoint. Survey Analytics started in 2002 in Seattle. We specialize in online, mobile surveys, panel, conjoint analysis, crowdsourcing, sample, gamification, and more.

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Join Us For a Reebok Case Study Using SurveyPocket

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Learn how to use tablets and smartphones for an innovative new data collection methodology called Extended Intercept.

Join Survey Analytics for a complimentary webinar on Thursday, March 28th, 2013 at 10am San Francisco time / 1pm New York time / 5pm London time (and Friday, March 29th at 4:00am Sydney time).

We are pleased to present special guest speaker – Michael Mercier, President of Insightful Alliance.

Michael will be presenting a case study involving a recent survey Insightful Alliance did for its client, Reebok.

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Here are some of the things you will hear in this webinar:

  • An explanation of how Insightful Alliance transformed a traditional intercept survey into an what it calls an Extended Intercept method
  • How combining tablet, smartphone, and online access allowed IA to get completed surveys from people who initially declined to participate;
  • How this small incremental investment yielded a 67% increase in the survey completion rate on the Reebok survey;
  • Examples of the collateral elements that it used to implement the extended survey;
  • Tips on the psychology of applying the Extended Intercept method in various contexts;
  • A checklist of the tasks to remember when planning.

 

Here’s a direct link to the webinar signup page:

http://info.surveyanalytics.com/extended-intercept-case-study

MediaBunker Intro, Q&A, Benefits and More

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Q: WHAT IS MEDIABUNKER?

ANSWER:

MediaBunker is an innovative mobile application to test your media and get real time feedback. Built into theSurvey Analytics Enterprise Research Platform, MediaBunker offers a distinct competitive advantage when presenting and deploying your media assets to the targeted audience.

Continue reading

How to Conduct Extended Intercept Surveys – A Reebok Case Study

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Learn how to use tablets and smartphones for an innovative new data collection methodology called Extended Intercept.

Join Survey Analytics for a complimentary webinar on Thursday, March 28th, 2013 at 10am San Francisco time / 1pm New York time / 5pm London time (and Friday, March 29th at 4:00am Sydney time).

We are pleased to present special guest speaker – Michael Mercier, President of Insightful Alliance.

Michael will be presenting a case study involving a recent survey Insightful Alliance did for its client, Reebok.

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Continue reading

Export Survey Data to Editable PowerPoint Charts

Microsoft_PowerPoint_iconThere are many ways to export and share the results of surveys. One of the most popular ways of sharing data is with Microsoft PowerPoint.

PowerPoint can be a a great option for sharing your data, but it can be tedious to enter data manually into PowerPoint. It’s good to have an option for automatically creating PowerPoint charts from your data.

Survey Analytics has an option for exporting your data to automatically to PowerPoint format.

Most of the time, when you export your data to PowerPoint, you want to make some customizations before sharing the results with your client.

That’s why we’re excited to announce that Survey Analytics supports PowerPoint export which includes editable PowerPoint charts.

If your survey software exports to non-editable PowerPoint objects (static images), you can’t customize the charts once they’ve been exported.

But if you export to editable PowerPoint objects, there’s no limit to how much you can edit your charts once they’ve been exported.

Here’s a brief YouTube video showing you how to export your data from Survey Analytics to editable PowerPoint format.