Join Us For a Reebok Case Study Using SurveyPocket

intercept%20surveys-resized-600

Learn how to use tablets and smartphones for an innovative new data collection methodology called Extended Intercept.

Join Survey Analytics for a complimentary webinar on Thursday, March 28th, 2013 at 10am San Francisco time / 1pm New York time / 5pm London time (and Friday, March 29th at 4:00am Sydney time).

We are pleased to present special guest speaker – Michael Mercier, President of Insightful Alliance.

Michael will be presenting a case study involving a recent survey Insightful Alliance did for its client, Reebok.

Reebok_Logo1

Here are some of the things you will hear in this webinar:

  • An explanation of how Insightful Alliance transformed a traditional intercept survey into an what it calls an Extended Intercept method
  • How combining tablet, smartphone, and online access allowed IA to get completed surveys from people who initially declined to participate;
  • How this small incremental investment yielded a 67% increase in the survey completion rate on the Reebok survey;
  • Examples of the collateral elements that it used to implement the extended survey;
  • Tips on the psychology of applying the Extended Intercept method in various contexts;
  • A checklist of the tasks to remember when planning.

 

Here’s a direct link to the webinar signup page:

http://info.surveyanalytics.com/extended-intercept-case-study

Survey Analytics Webinar: How to Conduct Your Own Retail Audit

barcode sticker

On Thursday, Survey Analytics President Andrew Jeavons and SurveyPocket product manager Greg Bender presented a really interesting webinar entitled, “How to Conduct Your Own Retail Audit.”

The reality is that there are lots of creative uses for mobile surveys out there. One of them is using SurveyPocket, the tablet and smartphone application for mobile field interviewing, to assess a retail environment by scanning barcodes, taking photos and videos, and answering traditional survey questions.

Whether you’re a manufacturer or distributor who wants to see how your products are displayed in a retail environment, whether you’re a retailer who wants to take stock of your own and/or your competitors’ stores, or whether you simply want to learn about innovative use of research technology, this webinar is for you.

Enjoy!

Enhanced by Zemanta

How to Do iPad and Android Tablet Surveys

SurveyPocket for iPad, Android Tablet - and even iTouch and Smartphone Surveys

SurveyPocket for iPad, Android Tablet – and even iTouch and Smartphone Surveys

SurveyPocket is a mobile field research app from Survey Analytics that allows your field data collection team to ditch the pen and paper and use an iPad, Android tablet – or even a smartphone or iTouch – for field research & data collection.

SurveyPocket uses Survey Analytics or QuestionPro for survey creation and analysis. The app can collect data in either online or offline mode – valuable when there is no wi-fi connection available.  This app has more question types and logic options than any other solution.

Watch this video to get a detailed demonstration of SurveyPocket, including a very valuable new feature – the ability to scan barcodes, which is very valuable to distributors, retailers and product manufacturers.

How to Do iPad and Android Tablet Surveys

SurveyPocket for iPad, Android Tablet and Even iTouch and Smartphone Surveys

SurveyPocket for iPad, Android Tablet – and even iTouch and Smartphone Surveys

SurveyPocket is a mobile field research app that allows your field data collection team to ditch the pen and paper and use an iPad, Android tablet – or even a smartphone or iTouch – for field research & data collection.

SurveyPocket uses Survey Analytics or QuestionPro for survey creation and analysis. The app can collect data in either online or offline mode – valuable when there is no wi-fi connection available.  This app has more question types and logic options than any other solution.

Watch this video to get a detailed demonstration of SurveyPocket, including a very valuable new feature – the ability to scan barcodes, which is very valuable to distributors, retailers and product manufacturers.

Transform Your Fieldwork with Tablet Surveys

Join us for a demonstration of SurveyPocket, the tablet application from Survey Analytics designed for offline in-person data collection.

The webinar will be held Thursday, November 29th 10am San Francisco / 1pm New York / 6pm London (and for our friends in Sydney, it’s on Friday, November 30th at 5:00am – g’morning mates!)

In this webinar you will learn how to collect respondent data offline – or online- using iPads or Android tablet computers. There will be a demonstration of the SurveyPocket app and its features, including 1-click sync, geolocation, mobile ethnography, video questions, audio questions, photo questions and signature questions.

Your webinar host will be Greg Bender, SurveyPocket Product Manager at Survey Analytics.

Greg Bender, SurveyPocket Product Manager at Survey Analytics

Don’t worry if you’re not able to make it at the time of the live webinar. Sign up anyway and we’ll send you the webinar video and slides when they become available.

Click this link to sign up for the complimentary webinar.

Using iPads to Survey Amusement Park Visitors

Like many companies, Cedar Fair Entertainment Company had traditionally done surveys the old-fashioned way – with paper, pencil and clipboards.  Mike Iott, Cedar Fair’s Market Research Manager, had to hand-create 12 reports monthly, one for each of Cedar Fair’s regional amusement parks.

This year Mike successfully transitioned Cedar Fair’s in-park survey program from paper to iPad data collection with the help of SurveyPocket.

“I’d been looking to do something like this for a while. We had a whole new executive team come on board and it was an opportunity to do everything the way we had always wanted to do it.”

Cedar Fair’s interviewers do a short survey in the park asking a few demographic questions, collecting the park-goer’s email address, and securing their agreement to take a post-visit survey which is sent to them online after they leave the park.  For each park there are tens of thousands of these surveys done each year.

“The iPads work great, and the interviewers seem to like them,” said Iott.  “SurveyPocket has really simplified the process.”

He added, “Some of the interviewers who did paper surveys with us last year said a lot of the guests don’t seem as intimidated when they see someone with an iPad coming toward them than they do when they see someone with a clipboard coming toward them.”

“We used to have to hand-do monthly reports for all of the parks.  That’s all gone away now. This year we set up dashboard accounts so a select group at each park has access so they can log on and see the reporting for their park. Everyone can access their own data; they can run their own cross-tabs. It works really well for us. The feedback from the park marketing directors has been really positive.”

Mobile Field Interviewing on iPod Touch Devices

Tony Fisher is using SurveyPocket in an innovative way to collect feedback.

The Canadian Sport Tourism Alliance conducts economic impact studies, asking fans at cycling events, swim meets and more about how long they are staying in the area and how much money they are spending.

When field interviewers for CSTA use SurveyPocket to collect feedback, they don’t use iPads or Android tablets. Rather, they use iPod touch devices, one of the many mobile platforms supported by SurveyPocket.

Fisher felt it would be easier for interviewers to carry around iPod Touch devices than tablets. Furthermore, he figured to save money on shipping costs as he sends devices all around Canada for various events.

Tony has been working as the Director of Research at the CSTA since 2002. When the time came to renew the licenses on their existing mobile field system, he decided it was time to look around as the legacy system did not feature any kind of on-line surveying capacity and only worked on limited platforms such as Palm.

Fisher evaluated several options but quickly settled on SurveyPocket. “The clincher for me is the fact that it’s unlimited.  I hate paying per response.  The last thing you want to do is to tell survey interviewers to stop surveying because you don’t want to spend any more money.”

“It’s a great tool,” Fisher added, “and it deploys easily. I recently sent some devices out to field interviewers in British Columbia. I was able to push the surveys out to them, they collected the data, and they just sent the devices back.”

“I also like that SurveyPocket gives you access to an online survey tool,” he said. We have a triathlon coming up, and I’m going to send the athletes a survey online to complete when they’re ready. They tend to be busy when they’re racing.”

“For a swimming event coming up we’re going to give respondents two options; either our field interviewers survey you using iPod Touch, or you can scan a QR code on the score sheet and take the survey on your own mobile device.

Enhanced by Zemanta

Webinar: Mobile Field Data Collection on iPads and Tablets Using SurveyPocket

It’s no secret that iPads and other tablet computers are changing the way people interact and communicate.

Did you know they are also changing the way we collect data?

In market research, many field teams are replacing pencil and paper with electronic tablet devices. Others are evaluating their options for doing so.

Have you heard the hype and want to join in on the action? Are you a bit overwhelmed when you think about getting started?

SurveyPocketScreenShotJoin us on Wednesday March 7th, 2012 at 10:00 AM PST / 1:00 PM EST for a free webinar hosted by Esther LaVielle and John Johnson from Survey Analytics. With over 12 years of combined experience in project management, market research, and software application training, Esther and John are here to train you and offer free guidelines how to use SurveyPocket to:

– Create and manage your own field project
– Train and manage your field research team on tablet use
– Synchronize/organize all data into an online report
– Share your field research results with your clients faster than ever before with dashboards and alerts

We will also share:

– A live demonstration of SurveyPocket, including new features
– Case studies from two of our clients: St. Jude Medical and the Country Music Awards

The webinar will conclude with a Q&A session.

See you there!

Here’s the link to register:

https://www3.gotomeeting.com/register/252010630

Stay On The Cutting Edge and Be A Leader In Your Field With Offline Multimedia Survey Integration

People have been discovering ways to take advantage of recording tools to capture multimedia in a survey for later review. As SurveyPocket has evolved, we understand the importance of multimedia incorporation in market research. SurveyPocket has gone beyond existing traditional survey administration. Not only does the application run on your mobile device; it also allows for surveys to be administered while there is no internet connection.

So, of course, keeping with our trend of ingenuity, we now offer offline capabilities to record multimedia. Recording Audio, Photos, and Video is now flawlessly integrated in SurveyPocket.

What are the benefits for a surveyor you ask? For one, it has been proven that the combination of audio and visual stimulus increases retention. Also, electronic recording requires little attention during the interview, as there are no tapes to change, no additional equipment to set up and no distraction during the interview.  Feedback from respondents and interviewers indicates that most people forget about digital recording when the microphone is internal, once the interview gets underway.

Once a survey has been administered, the survey answers can later be reviewed; pausing to understand the question or pause at unnatural places while inventing an answer. Some key metrics to look at when considering using multimedia in your survey include:

  • Diary keeping keeping: More effective than traditional paper and pencil
  • Time critical applications:  Quick feedback on time sensitive issues (e.g. for audience research)
  • Proliferation of channels mean the consumers have a huge range of ways in which they can “touch” a brand
  • Need to get a good understanding of which channels and which messages are most effective
  • Need to capture the full range of ways in which consumers come into contact with a brand
  • Need to get the information quickly and efficiently so can change direction if necessary – rather than relying on recall often well after the event on recall often well after the event

Brand exposure: 

  • Which brand / where / take picture

Brand perception:

  • Relationship with brand as if it were a person
  • Whether contact with brand changed perception
  • Data tracked in real time to see impact of messages tracked in real time

Give the SurveyPocket application a try and enjoy the intuitive, highly revolutionary application that is advancing the way market research is executed!