How to do Ad Testing on Tablets and Smartphones: A Webinar Replay

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In our latest webinar, we demonstrated how to conduct ad testing, and specifically how you can do ad testing on tablets and smartphones. Learn the traditional ways of testing ads and get introduced new ways to test ads on your mobile devices.  Advertising today is more innovative and risk taking than ever before. It is important to collect data and make sure that you are sending the right message to the right demographic in advertising. Taking your ad testing mobile can help you achieve this and have better insights on how to effectively advertise.

Up until recently there were limitations to testing ads on mobile devices. You may be asking yourself questions such as – Why test ads on mobile devices? Why not test ads the way it is already being done? A lot has changed in the past several years, and mobile devices are a huge part of our lives day in and day out.  With ad testing on tablets and smartphones, you can test the reaction to advertising in the moment and collect feedback from your target audience. You can verify who is responding to your ads by actual seeing them in person, and being able to tell that they are who they actually say they are. Most importantly, you can see the return on investment from your advertising and methods used to test your various types of media.

If your ads are sensitive materials, there is no need to worry. Your information will not get into the wrong hands because you can instantly delete the mobile device of content – something you can’t do with computers.

We invite you to watch a replay of our webinar and access the slides from the presentation below.

howtotestads

MediaBunker Intro, Q&A, Benefits and More

MediaBunkeriPad

Q: WHAT IS MEDIABUNKER?

ANSWER:

MediaBunker is an innovative mobile application to test your media and get real time feedback. Built into theSurvey Analytics Enterprise Research Platform, MediaBunker offers a distinct competitive advantage when presenting and deploying your media assets to the targeted audience.

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How to Do iPad and Android Tablet Surveys

SurveyPocket for iPad, Android Tablet - and even iTouch and Smartphone Surveys

SurveyPocket for iPad, Android Tablet – and even iTouch and Smartphone Surveys

SurveyPocket is a mobile field research app from Survey Analytics that allows your field data collection team to ditch the pen and paper and use an iPad, Android tablet – or even a smartphone or iTouch – for field research & data collection.

SurveyPocket uses Survey Analytics or QuestionPro for survey creation and analysis. The app can collect data in either online or offline mode – valuable when there is no wi-fi connection available.  This app has more question types and logic options than any other solution.

Watch this video to get a detailed demonstration of SurveyPocket, including a very valuable new feature – the ability to scan barcodes, which is very valuable to distributors, retailers and product manufacturers.

How to Do iPad and Android Tablet Surveys

SurveyPocket for iPad, Android Tablet and Even iTouch and Smartphone Surveys

SurveyPocket for iPad, Android Tablet – and even iTouch and Smartphone Surveys

SurveyPocket is a mobile field research app that allows your field data collection team to ditch the pen and paper and use an iPad, Android tablet – or even a smartphone or iTouch – for field research & data collection.

SurveyPocket uses Survey Analytics or QuestionPro for survey creation and analysis. The app can collect data in either online or offline mode – valuable when there is no wi-fi connection available.  This app has more question types and logic options than any other solution.

Watch this video to get a detailed demonstration of SurveyPocket, including a very valuable new feature – the ability to scan barcodes, which is very valuable to distributors, retailers and product manufacturers.

Transform Your Fieldwork with Tablet Surveys

Join us for a demonstration of SurveyPocket, the tablet application from Survey Analytics designed for offline in-person data collection.

The webinar will be held Thursday, November 29th 10am San Francisco / 1pm New York / 6pm London (and for our friends in Sydney, it’s on Friday, November 30th at 5:00am – g’morning mates!)

In this webinar you will learn how to collect respondent data offline – or online- using iPads or Android tablet computers. There will be a demonstration of the SurveyPocket app and its features, including 1-click sync, geolocation, mobile ethnography, video questions, audio questions, photo questions and signature questions.

Your webinar host will be Greg Bender, SurveyPocket Product Manager at Survey Analytics.

Greg Bender, SurveyPocket Product Manager at Survey Analytics

Don’t worry if you’re not able to make it at the time of the live webinar. Sign up anyway and we’ll send you the webinar video and slides when they become available.

Click this link to sign up for the complimentary webinar.

SurveyPocket Tablet Survey App Enables Photo, Video, Audio and Signature Input

SurveyPocket has released updated versions of its offline tablet survey app on the Android market and the iTunes store.

Android Apple

SurveyPocket 2.9 for Android and SurveyPocket 3.8 for iOS are the most stable versions of the app released to date.

Both versions of SurveyPocket give you the ability to capture new types of survey data, including:

  • Audio: Speak into the Android Tablet or iPad’s microphone to answer a survey question.
  • Video: Take a video using the iPad or Android tablet’s built-in video camera in response to a survey question.
  • Photo: Answer a survey question by taking a photo using the Android tablet or iPad’s built-in camera.
  • Signature: Input your signature in response to a survey question by “writing” on the iPad or Android tablet’s screen with your finger.

Signature Input

Survey Pocket provides for a great interactional experience for interviewers and respondents alike. When you want to capture a respondent’s experience, SurveyPocket is the way to go.

You can download SurveyPocket on the Android Market here.

You can download SurveyPocket for iPad here.

Click this link to learn more about SurveyPocket.

What’s YOUR Mobile Marketing Strategy – Here are 6 Great Ideas

In a recent post on the AMEX Open Forum, Ivana Taylor provides 6 Ways to Get and Keep Customers Using Your Mobile Device.

Here is a quick summary of her tips:

  1. Generate a 2-dimensional QR code and engage your customers and contacts with coupons or incentives.
  2. Get Paid.  There are apps for that.  I use a PayPal app on my Android device that does the trick nicely.
  3. Run Surveys – Ask a Panel.  Surveys can be FUN !  Why not run your next survey using SurveySwipe mobile survey platform.  It’s super easy.  You can ask an existing panel to answer questions OR you can upload your customer list and create your own panel.
  4. Customer Service.  Most CRM systems like SalesForce.com have customer service apps that will allow you to help your customers on site.  You can also create an app just for your customers and deliver service on the fly.
  5. Education and Training.  YouTube is mobile – why not deliver demonstrations, training and education via mobile phone?
  6. Advertising.  This one is obvious, but can get overwhelming because there are so many options.  Use text messaging with Fanminder, offer alerts so that your customers can receive specials and offers straight to their device.

What’s YOUR Mobile Marketing Strategy – Here are 6 Great Ideas

In a recent post on the AMEX Open Forum, Ivana Taylor provides 6 Ways to Get and Keep Customers Using Your Mobile Device.

Here is a quick summary of her tips:

  1. Generate a 2-dimensional QR code and engage your customers and contacts with coupons or incentives.
  2. Get Paid.  There are apps for that.  I use a PayPal app on my Android device that does the trick nicely.
  3. Run Surveys – Ask a Panel.  Surveys can be FUN !  Why not run your next survey using SurveySwipe mobile survey platform.  It’s super easy.  You can ask an existing panel to answer questions OR you can upload your customer list and create your own panel.
  4. Customer Service.  Most CRM systems like SalesForce.com have customer service apps that will allow you to help your customers on site.  You can also create an app just for your customers and deliver service on the fly.
  5. Education and Training.  YouTube is mobile – why not deliver demonstrations, training and education via mobile phone?
  6. Advertising.  This one is obvious, but can get overwhelming because there are so many options.  Use text messaging with Fanminder, offer alerts so that your customers can receive specials and offers straight to their device.

HTC’s Phone Targeted Toward Women – Thumbs Up or Thumbs Down?

I ran into this interesting article on BNET; HTC is Making a Smart Phone for Women.  At first, I thought that this was going to be an article extolling the virtues of using research to create a product targeted at a market with some unique needs, but Damon Brown read the news in a completely different way — that HTC had completely missed the boat on this one and will join the ranks of other failed segment-based products such as the Samsung phone targeted at teens.

Perception Driving Data Interpretation

Granted this new product may or may not happen — after all, these reports were based on information coming from a “trusted source” which leaves a lot of room for error and corporate mind changing.  But that isn’t what I’m focused on.  I’m focused on the data interpretation.

The article Damon wrote was based on information coming from another article written in This is My Next, so one blog referencing another and neither from HTC.  Both authors were basically insulted by HTC effort to create a phone with specific features targeted at women.

As I think about this – it doesn’t seem that it’s the “targeted at women” that’s the problem, rather it’s the assumptions that were made about what would make the phone specifically appealing to women and, as it turns out, the features were :

COLOR –  “greenish hue — we are told it’s somewhere between a forest and sea green and the color was selected for its “calming” effect. Our source was shown a few mockups, but each of them had a greenish-gray rubber back so “women can have a better grip of the phone.”

“shopping comparison and calorie counting apps — you know, because every woman watches the pounds”

accessories. First up is a wireless charging dock with built-in speakers. The phone apparently switches to alarm mode when you set it down on the charging pad. Speaking of speakers, there will also be a square-shaped speaker that attaches to a car visor and supports voice recognition. There will also be a “stylish” matching Bluetooth headset available.

The last accessory is certainty the most interesting. It’s said to be called the “charm indicator” and the cube-shaped device comes with a hook for attaching to a purse or bag. As we tried to show in the image, it lights up to notify you when you’ve got a new message or missed call. We expected this to pair wirelessly with the phone, however, we are told that it attaches to phone with a cord — apparently, the cord also makes it easier for women to fish the phone out of that deep purse. It sounds like a pretty crazy idea, but one that actually makes a bit of sense for those that constantly lose their phone in their bag and want to easily see if they have a new message.

I’m curious about what YOU think.  All of this information came from an insider and is based on focus groups HTC is said to have conducted with women in their 20’s and 30’s.  There is no mention of whether additional research has been conducted and what the results of that were.

If you were HTC what would you do next?  How would you handle the project?  Are people being simply too sensitive?  I mean why do we criticize car makers for not designing cars that are women friendly and then bash on HTC because they want to make it easier to dig your phone out of your purse?