The Benefits of Conjoint Segmentation in Product Development

Conjoint Segmentation

Conjoint analysis is a popular method used to direct and optimize product or brand development. Values that are analyzed through conjoint are attributes such as price, color, guarantee, environmental impact, reliability, ingredients, taste, feel, and more. The results from thorough conjoint analysis allow companies to predict product performance in areas that were not tested. Continue reading

New Push Notification Feature for SurveyPocket

New Push Notification Feature for SurveyPocket

Push Notifications Now Available For SurveyPocket on iOS Mobile Devices

Survey Analytics has developed a new feature to send push notifications for those running SurveyPocket on iOS mobile devices including your iPhone and iPad. In the next few weeks, this new feature will also be rolled out to Android mobile devices. To ensure that push notifications will be received, please make sure that the SurveyPocket user has notifications enabled. You can do this from your iPad or iPhone by going to Settings -> Notifcations -> SurveyPocket -> and making sure alerts are enabled.

SurveyPocket push notifications use the Apple notification services and native iOS technology for your assurance of notifications being delivered. If there is no Internet connection available on the device you push a notification to, Apple will queue the message until an Internet connection is found. This is much different than traditional SMS messages that get lost if they are unable to be received right away. As of today, push notifications have to be sent individually to each device, but users can look forward to the near future with ability to group device keys, update push tokens and bulk, and the ability to push the notifications to groups.

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Demonstration of Survey Analytics Software

Recently Survey Analytics Senior Software Consultant Nicole Price conducted a webinar where she demonstrated the many awesome features of the Survey Analytics Enterprise Research Platform. This has proven to be among our more popular webinars. You can listen to and watch the webinar over on our YouTube Channel. And here we present the full text of the webinar.

Thank you all for taking time to join us today for the webinar. I’m going to first show you a brief PowerPoint. Survey Analytics started in 2002 in Seattle. We specialize in online, mobile surveys, panel, conjoint analysis, crowdsourcing, sample, gamification, and more.

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Survey Analytics Webinar: How to Conduct Your Own Retail Audit

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On Thursday, Survey Analytics President Andrew Jeavons and SurveyPocket product manager Greg Bender presented a really interesting webinar entitled, “How to Conduct Your Own Retail Audit.”

The reality is that there are lots of creative uses for mobile surveys out there. One of them is using SurveyPocket, the tablet and smartphone application for mobile field interviewing, to assess a retail environment by scanning barcodes, taking photos and videos, and answering traditional survey questions.

Whether you’re a manufacturer or distributor who wants to see how your products are displayed in a retail environment, whether you’re a retailer who wants to take stock of your own and/or your competitors’ stores, or whether you simply want to learn about innovative use of research technology, this webinar is for you.

Enjoy!

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Webinar: Demo of Survey Analytics Software

Join us on Wednesday, September 12th at 10am Pacific / 1pm Eastern as Nicole Price of Survey Analytics demonstrates the power of Survey Analytics’ Enterprise Research Platform.

Nicole Price

Nicole Price of Survey Analytics

Survey Analytics gives you advanced yet easy-to-use capabilities like discrete choice conjoint and max-diff along with all the basics. When you need mobile field interviewing on iPads, mobile surveys using smartphones, or customer panels, Survey Analytics has you covered with integrated mobile and panel capabilities.

Adding a Conjoint Exercise

Survey Analytics helps you survey with certainty by giving you unlimited surveys and unlimited responses for one flat price.

Click this link to sign up for the webinar.

Don’t worry if you can’t make it to the webinar at the scheduled time. Sign up anyway and we will send you a link to the webinar video and slides once they are available.

Is There a Place For Creativity, Fun and Games in Market Research?

When you think of creativity, fun and games, I’m willing to bet that “market research” isn’t the first phrase that comes to mind.  But not if you’re Betty Adamou, the editor of  Survey Analytics newest blog, GameAccess.

Betty is the CEO of Research Through Gaming.  When she’s not speaking or writing on the topic of gamification, she’s developing game mechanics that help respondents have a better experience taking surveys.

I don’t know much about Gamification besides what I’d read in the book Reality is Broken, so I was eager to see what I could learn from Betty on the topic.  I’d read some of her posts and found them really interesting and informative and I wanted to see what else I could learn from her.

Gamification was new to Betty too.  Well, it’s new to most people, but after Betty did some research on the topic for a research paper that she later presented at the CASRO conference, she knew that she had found a deep connection between two disparate interests in her life; artistic design and research.

In what ways do you see gameification or research games for industrial applications of research?

50% of CEOs play games on their devices – CEOs take time to stop and play a game and games are a top genre from the app store – it’s 30% of all downloads are games.  They like having little breaks to engage in something else.  If you put those two together you should have a winning formula.

What do you see as the future of gamification?

It (gamification) will supercede TV advertising – it’s two way.  No one is making you play these games, and that it’s free and you have to pay for it – it’s all voluntary.  It shows that your consumers are engaged with you.  And you don’t have to target demographics, they are doing all this for you. 

Consumers want to talk and have interactions – brands that don’t take on gameification, their businesses are going to suffer.  The smaller your business is, the more you have to do this stuff.  If you’re small business, you’re competing with the big guys and if they have all the money sitting there and they aren’t doing it – the companies that are doing it will look like they understand their business more.

So, if you talk to Betty, you’ll see that there is definitely a place for fun and games in the world of market research.  In fact, there is not only room for it, but a requirement to engage respondents on their own terms.

Food for Thought: This Week’s Hot Market Research Discussions and Trends

To get your week humming and excite the coffee break conversation, here are some of the hottest trends and topics being discussed in market research.

Panel are HOT.  Panel management is becoming increasingly important AND a lot easier to do.  Join the Survey Analytics team and learn how to set up a research panel in 30 minutes or less.  REGISTER HERE

Data and privacy.  Look for more conversations about data and privacy in the months to come.  To whet your appetite, Brian Terran from Research gets the ball rolling with a terrific intro and summary to data privacy conversations that will be held Monday, August 22, 2011.  Head over to the Greenbook Blog to register.

Zuberance, the new software that allows companies to manage their customer advocates.   introduces Zuberance as a way for companies to enhance their customer satisfaction and customer engagement.  If you or your organization have been looking for ways to light a fire under those customers who are your biggest fants, this is an article worth checking out.

Gamification.  You’re going to see this word more and more.  It isn’t a fad, it’s the future of market research and customer engagement.  Betty Amadou from Game Access does a fantastic job of introducing you to a new word in this new territory — gamotion.  It’s the combination of games and promotions and she’s reviewing several apps that will introduce you to this latest trend.

The bond between research and technology.  It seems that there is an interesting relationship between people on the research side of the table and the people on the technology side of the table.  As a marketing strategist, I’m not as involved in that conversation, but I understand it can get rather HAIRY.  For some guidelines on how research and technology can get along, check out this interesting article by Greg Heist from Go Innovate called “Why Can’t We Be Friends” where he outlines what each group can learn from the other.

Blogs you should be reading.  New Market Research has a list out of the top Market Research Blogs — and Research Access and QuestionPro blog are listed.  If you want to know what you should be reading – follow this list.

Free Webinar Wed 8/24/11 @ 8AM PST: How To Create Your Own Panel Management Solution in 30 Minutes

Wednesday August 24th, 2011

8:00 AM PST

Click here to sign up now

Panel management solutions are popping up everywhere for companies to explore. The main objectives to getting started is that it’s too difficult to learn, It’s too time consuming, or it requires to much dependent on the software company and slowing down the panel debut. With SurveyAnalytics solution, MicroPanel, implementing your own panel management solution doesn’t have to be difficult and require 2-3 months of set-up time to get started. The webinar “How To Set Up a Panel Management Solution in 30 Minutes” will help familiarize you with the following:

-Trends & Advantages of creating and managing your own panel solution

-How to get started : 5-point focus to kick off your panel solution

– Customized site behavior: Get Your panel & Panel Portal the way you want it to

– Profiling Surveys: Capturing panel info while you ask questions in your survey

-What Are Knowledge Bank Questions: How to Implement them and connect them to your Panel profiles

– Sampling Portal: Pulling specific data for your surveys

A Question and Answer session will follow prior to the conclusion of the webinar.

A recording and webinar slides will be posted on this blog in the afternoon. Make sure to check back and download your copy to view.

To learn more about http://www.micropanel.com

Click here to sign up now

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How to Use Surveys to Generate Leads and Customers at Trade Shows

So, you’re going to a trade show.  That usually involves sitting down and brainstorming ways to bring qualified leads to your booth and converting them into profitable customers.

Here is a quick check list that you can use to make sure that you’re covering all your bases to get the most customer conversations out of your trade show events.

One of the most obvious materials you will need for everything on this list is the trade show web site and list of attendees.  You’ll also want to be sure that you can get either a mailing list of the attendees or that you will be able to reach the attendees via email – either the show gives you this list or you give them the information that you’d like to send.

Focus on your sales and marketing goals.  The very first thing is to define what goals you’re after.  It doesn’t always have to be about gathering leads.   Here are a few sample objectives:

  • Get face to face time with the following clients that we only know via email.  You will need that attendee list or list of companies so that you can see if any of your customers will be there.  If you’re not sure, reach out to the ones that you know from the list.
  • Generate “x” number of qualified leads per day.  For this objective, you will need a clearly defined list of what a qualified customer is. Use your Survey Analytics platform to create a qualifying or profiling survey.  You can also use SurveySwipe to do this and funnel all your visitors into a research panel.
  • Schedule or deliver “x” number of demonstrations.
  • Find out what our biggest competitor will launch next year
Set a theme for the year.  One of my favorite strategies is to set a theme for a series of trade shows.  Find a theme that features what you are selling and combines it with something that’s important to your customers.  If you make your theme unexpected or extreme, people will stop to your booth just to SEE what’s going in.  One company that was in the medical industry chose a 100-yard dash as a theme.  Their trade show booth features HUGE pictures of runners crossing a finish line, their promotional items were running hats and water bottles and their sales message was around a new product that allowed doctors to cross the finish line and meet a medical records deadline for converting to software.  It was a HUGE hit because they were the only exhibitor that didn’t feature pictures of doctors and nurses and hospitals.

Reach out to as many customers before the show.  If you have the time, definitely send out a direct mail piece or invitation to customers or prospects that you want to meet.  Instead of sending thousands of mailings – target just those companies that will help you achieve your marketing goals.

This is a great opportunity to use a survey!  You can create a qualifying survey that gets attendees engaged by asking them qualifying questions that focus on the 5-7 key frustrations that they may have that your product or service can solve.  Think about working the survey questions like a quiz — people LOVE that.

Then, when they answer the last question of the survey and click “Finish” or “Submit” you send them to a customized landing page for the trade show that provides a mini report based on the responses that they might have given to the survey.  This would look like the Quiz answer page in a magazine and say things like “If you answered “c” to question #1 that means that you have the most common issue, be sure to stop at booth #123 and try our wonderful product created just for that problem.

Use Survey Analytics to deliver the survey.  When they complete the survey, use the “Finish Options” to send them to a landing page that goes directly to a special page that you created for that show.

Another idea is to have them PRINT the landing page and bring it to your booth for a prize.

Use the same survey at the booth and profile people who stop in.  After they complete the survey, give them one of your promotional items.  Keep those promotional items hidden and only give them to people who complete your survey.

Use the survey to drive your selling process.  This is ideal for companies who have new or inexperienced people working the booth.  All they have to do is follow the survey and use the survey results as talking points to guide the customer to the call to action — either sale or sale appointment.

Follow up with survey results from the show.  Take the results from the survey and write them up into a report and then share that report with everyone who came to your booth.

Make sure to write that report in a way that takes that prospect or customer through the areas that are important and how your product or service solves the problems that people in the survey had.

Bet you’ve never looked at surveys as a lead generation tool?!  But they really are so effective, so subtle and focused purely on what the customer needs.  Not only that, but the very act of taking customers through surveys at a trade show gives you the opportunity to engage them and gather important data that you can use later.

Using Customer Research Panels and Mobile Research to Keep Conversations Alive

Over the past weekend, I took a really interesting communications course.  We were exploring the nature of conversations.  I won’t get into the details, but one concept that really made my light bulb flash was this idea that we treat conversations (the words we say to each other) as if they were physical objects.  And they are not.

Conversations use words – and words are not objects, words are invisible and as soon as you say them,. they disappear.  While objects take up physical space.

Do this experiment — pick up an object – any object; pen, cup, phone — any object will do.  Place it down on the table, then walk away.  Then come back.  Assuming that no one has moved it, it will still be there.  It’s an object – it doesn’t just walk away or disappear on its own.

Now – hold your hand in front of your face and say “Hey all you customers, click on this link, walk through my door and buy something!”

Did you SEE anything come out of your mouth?  Did people suddenly come walking through your door?  NO – because words are invisible.  They are not objects.

So here is the problem — we THINK that when we say something or have a conversation that it’s just going to be there — like that cup.  And guess what?  It isn’t.  We forget.  We forget most conversations in the instant that they come out of our mouths.

This is the reason we forget people’s names so quickly – they are usually SAID in a conversation.  That’s why the best way to remember a name is to attach it to a visual object.  Because we are wired to relate to the world that way.  Just saying a name doesn’t necessarily make it stick.

THIS IS WHY ADVERTISING MUST BE REPEATED

Until I had this communication session, I only understood that advertising had to be repeated because people didn’t remember it — because I knew that.  I was taught that, I could see that people forgot.  But I didn’t know WHY we forgot.

We don’t forget because we’re stupid, and your customer don’t forget because they aren’t interested — advertising messages are forgotten because they are a communication and part of a conversation — so they just disappear.

Now that you know that — you can really begin to see new and creative ways that you can get your messages across in ways that people will remember.

How This Works in The World of Research

With more complexity and distraction in our lives it stands to reason that we will be PULLED away from the conversations that we are in.   The same is true for our customers and communities.

And the best way to make sure that the engagement with our customers is relevant is to make sure that we engage them as close to the product and service experience as possible.

This is where mobile surveys become so critical.  And this is why they’ve been such a hot topic of conversation around the mobile research community.

Creating a mobile customer research panel will require some time, effort and organization on your part, but the work will be worth it.  Here are some tips and strategies you can use to build your mobile customer research panel.

  1. Get to know and understand the SurveySwipe application.  This is Survey Analytics mobile research application that is ridiculously easy to use and understand.  Get your feet wet with the Instant Connect option.  You’ll get to ask 25 panel members 10 questions.  This will give you an excellent start in understanding how survey panels work.  Your next step will be to create your own customer panel.  If you’re selling to small business, you can also become part of the SmallBizOpinions.com panel (this is our beta test) and a great way to see what it’s like to be part of a small business panel.  It’s not pretty, but you’ll really get a sense for the interaction and information that’s available for you.
  2. Create a relevant customer profile.  Profiling your customers in a relevant way is extremely important.  Think of the profile in terms of how you’d like to group, choose or segment people.  Focus on demographic variables  or variables that are relatively constant.  For example, location, brand of computer, etc.  Opinions or elements that might change within a 12 month period are best left for surveys.
  3. Create short 1 – 5 question surveys.  Now you can create short surveys that take less than 30 seconds to complete.  The Survey Analytics platform’s ability to use advanced question types and sophisticated branching and looping will make this so much easier than you imagined.
  4. Launch surveys regularly.  Keep conversations alive with your customers and prospects by asking them questions regularly.  Get them used to the fact that it will only take 10-30 seconds to respond, and you will see response rates go through the roof.  Also make sure that you have a digital space where these customers can hang out and have conversations about your products and services — this could be a blog or you can use IdeaScale .
There are three important concepts to remember;
  1. Conversations that are NOT important to your customer will evaporate over time.
  2. Keeping those conversations engaging and alive is up to YOU.
  3. Survey Analytics has the tools that you can use to manage all of these conversations in one place.