The Benefits of Conjoint Segmentation in Product Development

Conjoint Segmentation

Conjoint analysis is a popular method used to direct and optimize product or brand development. Values that are analyzed through conjoint are attributes such as price, color, guarantee, environmental impact, reliability, ingredients, taste, feel, and more. The results from thorough conjoint analysis allow companies to predict product performance in areas that were not tested. Continue reading

Missed the Discrete Choice Conjoint Webinar? Never Fear.

Discrete Choice Conjoint Steps

Today Survey Analytics held a very well-attended webinar entitled, “How to Run Discrete Choice Conjoint Analysis.”

Missed it? Never fear.

Click this link for a copy of the webinar video and slides.

The webinar recording will help you understand:

  • What discrete choice conjoint analysis is
  • The theory and logic behind discrete choice conjoint analysis
  • When to use discrete choice conjoint in your research
  • Specific case studies of how others have used discrete choice conjoint
  • How to design a discrete choice conjoint project
  • How to write a discrete choice conjoint questionnaire
  • How to analyze the results of a discrete choice conjoint project

The webinar featured Survey Analytics’ Enterprise Research Platform, with a newly enhanced discrete choice conjoint module, including such features as integrated d-optimal design generation, design import and upgraded part-worth calculations using maximum likelihood estimates.

Click this link for a copy of the webinar video and slides.

Webinar: How to Run Discrete Choice Conjoint Analysis

Discrete Choice Conjoint Steps

Discrete choice conjoint analysis is a popular marketing research technique that helps you determine the optimal mix of features in a new product or service.

Survey Analytics invites you to a complimentary one-hour webinar, “How to Run Discrete Choice Conjoint Analysis.” The webinar is on Tuesday, May 22nd at 10am Pacific Time / 1pm Eastern Time / 6pm Greenwich Mean Time.

Click this link to register for the webinar.

The basics of discrete choice conjoint analysis are not hard to understand. In just one hour, you will gain an understanding of how to design, conduct and analyze a discrete choice conjoint analysis project.

This webinar will help you understand:

  • What discrete choice conjoint analysis is
  • The theory and logic behind discrete choice conjoint analysis
  • When to use discrete choice conjoint in your research
  • Specific case studies of how others have used discrete choice conjoint
  • How to design a discrete choice conjoint project
  • How to write a discrete choice conjoint questionnaire
  • How to analyze the results of a discrete choice conjoint project

The webinar will feature Survey Analytics’ Enterprise Research Platform, with a newly enhanced discrete choice conjoint module, including such features as integrated d-optimal design generation, design import and upgraded part-worth calculations using maximum likelihood estimates.

The webinar will be conducted by Andrew Jeavons, President of Survey Analytics.

Anyone who attends the webinar or downloads the video and slides afterward will get one complimentary month of Survey Analytics’ discrete choice conjoint capability.

Click this link to register for the webinar.

Max-Diff Scaling is a Great New Way to Really Measure Importance

One of my favorite types of questions is the “importance” question.  Questions like: “How important is it that your car makes a statement about you?”

Rating how important an attribute is to your audience is critical when developing marketing messages.  But the way we analyze these attributes always seems to fall short.   This is where Max-Diff scaling comes in.  Think of it as a conjoint “lite” for when you want to measure preference and trade-off without the hassles of pricing, features and benefits.

Want to know more?  Check out the video featured on our new space Research Access….

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