Learn to Use the Van Westendorp Price Sensitivity Meter

Yesterday I conducted a fun webinar, “How to Set Pricing Using the Van Westendorp Price Sensitivity Meter.”

The session was well-attended and included a range of experience levels.

Pricing is one of the most important areas of market research. After all, it doesn’t matter how great your product or service is; if you price it incorrectly, you will not meet your business goals.

It’s not enough simply to ask people what they are willing to pay. Even determining the range of prices they would be willing to pay is not enough. The Van Westendorp Price Sensitivity Meter is an easy way to get sophisticated market data about how to price your product or service.

How to Do iPad and Android Tablet Surveys

SurveyPocket for iPad, Android Tablet - and even iTouch and Smartphone Surveys

SurveyPocket for iPad, Android Tablet – and even iTouch and Smartphone Surveys

SurveyPocket is a mobile field research app from Survey Analytics that allows your field data collection team to ditch the pen and paper and use an iPad, Android tablet – or even a smartphone or iTouch – for field research & data collection.

SurveyPocket uses Survey Analytics or QuestionPro for survey creation and analysis. The app can collect data in either online or offline mode – valuable when there is no wi-fi connection available.  This app has more question types and logic options than any other solution.

Watch this video to get a detailed demonstration of SurveyPocket, including a very valuable new feature – the ability to scan barcodes, which is very valuable to distributors, retailers and product manufacturers.

How to Do iPad and Android Tablet Surveys

SurveyPocket for iPad, Android Tablet and Even iTouch and Smartphone Surveys

SurveyPocket for iPad, Android Tablet – and even iTouch and Smartphone Surveys

SurveyPocket is a mobile field research app that allows your field data collection team to ditch the pen and paper and use an iPad, Android tablet – or even a smartphone or iTouch – for field research & data collection.

SurveyPocket uses Survey Analytics or QuestionPro for survey creation and analysis. The app can collect data in either online or offline mode – valuable when there is no wi-fi connection available.  This app has more question types and logic options than any other solution.

Watch this video to get a detailed demonstration of SurveyPocket, including a very valuable new feature – the ability to scan barcodes, which is very valuable to distributors, retailers and product manufacturers.