Conjoint analysis is a popular method used to direct and optimize product or brand development. Values that are analyzed through conjoint are attributes such as price, color, guarantee, environmental impact, reliability, ingredients, taste, feel, and more. The results from thorough conjoint analysis allow companies to predict product performance in areas that were not tested. Continue reading
Today Survey Analytics’ own Andrew Jeavons and Esther LaVielle gave a great webinar entitled “Chainsaw Conjoint.”
Andrew and Esther gave a really helpful overview of discrete choice conjoint and went in depth into the methodology.
Why “Chainsaw Conjoint?” Well, according to Andrew, their solution is like a chainsaw in that it is simple, powerful, easy to use, durable, impressive, attention-getting, and effective.
Here are the webinar video and the slides from the session.
Survey Analytics’ revised Discrete Choice Conjoint module is more powerful than ever.
But perhaps more importantly, it’s easy to use. Really easy. Survey Analytics kept ease-of-use top of mind when revamping its conjoint module.
After all, what good is all that power if it’s too hard to figure out?
Check out this 5-minute YouTube video to see just how easy it is to set up a conjoint exercise using Survey Analytics.