Survey Analytics Adds Spearman’s Rho Correlation Coefficient

Survey Analytics’ Enterprise Research Platform has introduced a powerful way to measure of correlation between two variables, the so-called Spearman’s rho correlation coefficient.

The Greek Letter rho

A correlation coefficient is a number between -1 and +1 which describes the extent to which two variables are related. Values near 1 indicate a strong positive association; values near -1 indicate a strong negative (or inverse) association; and values near 0 indicate a lack of correlation altogether.

Spearman’s rho is a non-parametric statistic, meaning it does not assume any particular distribution of the variables being described. Other common correlation coefficient statistics, notably Pearson’s r, assume the variables are distributed normally.

Survey Analytics plans to add the Pearson’s r correlation coefficient in another upcoming release.

Click here for a tutorial on how to calculate Spearman’s rho using Survey Analytics’ Enteprise Research Platform.

Missed the Discrete Choice Conjoint Webinar? Never Fear.

Discrete Choice Conjoint Steps

Today Survey Analytics held a very well-attended webinar entitled, “How to Run Discrete Choice Conjoint Analysis.”

Missed it? Never fear.

Click this link for a copy of the webinar video and slides.

The webinar recording will help you understand:

  • What discrete choice conjoint analysis is
  • The theory and logic behind discrete choice conjoint analysis
  • When to use discrete choice conjoint in your research
  • Specific case studies of how others have used discrete choice conjoint
  • How to design a discrete choice conjoint project
  • How to write a discrete choice conjoint questionnaire
  • How to analyze the results of a discrete choice conjoint project

The webinar featured Survey Analytics’ Enterprise Research Platform, with a newly enhanced discrete choice conjoint module, including such features as integrated d-optimal design generation, design import and upgraded part-worth calculations using maximum likelihood estimates.

Click this link for a copy of the webinar video and slides.

Webinar: How to Run Discrete Choice Conjoint Analysis

Discrete Choice Conjoint Steps

Discrete choice conjoint analysis is a popular marketing research technique that helps you determine the optimal mix of features in a new product or service.

Survey Analytics invites you to a complimentary one-hour webinar, “How to Run Discrete Choice Conjoint Analysis.” The webinar is on Tuesday, May 22nd at 10am Pacific Time / 1pm Eastern Time / 6pm Greenwich Mean Time.

Click this link to register for the webinar.

The basics of discrete choice conjoint analysis are not hard to understand. In just one hour, you will gain an understanding of how to design, conduct and analyze a discrete choice conjoint analysis project.

This webinar will help you understand:

  • What discrete choice conjoint analysis is
  • The theory and logic behind discrete choice conjoint analysis
  • When to use discrete choice conjoint in your research
  • Specific case studies of how others have used discrete choice conjoint
  • How to design a discrete choice conjoint project
  • How to write a discrete choice conjoint questionnaire
  • How to analyze the results of a discrete choice conjoint project

The webinar will feature Survey Analytics’ Enterprise Research Platform, with a newly enhanced discrete choice conjoint module, including such features as integrated d-optimal design generation, design import and upgraded part-worth calculations using maximum likelihood estimates.

The webinar will be conducted by Andrew Jeavons, President of Survey Analytics.

Anyone who attends the webinar or downloads the video and slides afterward will get one complimentary month of Survey Analytics’ discrete choice conjoint capability.

Click this link to register for the webinar.

Use QR Codes to Get Rapid Feedback with Survey Analytics

Survey Analytics now makes it exceedingly easy to get rapid feedback via mobile devices using QR codes with a new service called RapidFeedback.

RapidFeedback replaces the need for feedback cards or survey links posted on receipts. Post the RapidFeedback codes on posters, billboards, receipts, print ads, brochures, and anywhere else you want to receive instant feedback from your customers.

QR Codes

Customers do not need to download an app to give you instant feedback. Survey Analytics has integrated QR codes with HTML5 technology so that customers can give feedback right in their mobile browsers.

Customization and branding of RapidFeedback codes are available to match your logo and colors.

The possibilities are endless!

Here’s how to implement RapidFeedback in SurveyAnalytics:

RapidFeedback Step 1

  • Log in to Survey Analytics
  • Create a New Survey
  • Click Edit Survey, then Add New Question
  • Under Connector, Click RapidFeedback
RapidFeedback Step 2

Here you can generate anywhere from one to many hundreds of RapidFeedback QR codes for you to post wherever you need customer input.