How to do Ad Testing on Tablets and Smartphones: A Webinar Replay

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In our latest webinar, we demonstrated how to conduct ad testing, and specifically how you can do ad testing on tablets and smartphones. Learn the traditional ways of testing ads and get introduced new ways to test ads on your mobile devices.  Advertising today is more innovative and risk taking than ever before. It is important to collect data and make sure that you are sending the right message to the right demographic in advertising. Taking your ad testing mobile can help you achieve this and have better insights on how to effectively advertise.

Up until recently there were limitations to testing ads on mobile devices. You may be asking yourself questions such as – Why test ads on mobile devices? Why not test ads the way it is already being done? A lot has changed in the past several years, and mobile devices are a huge part of our lives day in and day out.  With ad testing on tablets and smartphones, you can test the reaction to advertising in the moment and collect feedback from your target audience. You can verify who is responding to your ads by actual seeing them in person, and being able to tell that they are who they actually say they are. Most importantly, you can see the return on investment from your advertising and methods used to test your various types of media.

If your ads are sensitive materials, there is no need to worry. Your information will not get into the wrong hands because you can instantly delete the mobile device of content – something you can’t do with computers.

We invite you to watch a replay of our webinar and access the slides from the presentation below.

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Conversations on the Future of Ad Agencies

As technology has taken a bite out of the creative work that ad agencies did for so many years, there has been a lot of discussion as to whether agencies are headed for extinction or what the new role of the ad agency is.

Recently, I was interviewed for an article in Advertising Age — where I talked about the DIY Marketing trend and how it has taken a slice of the traditional ad agency pie.  I later had to come back and add the REST of my comment that didn’t make it into the article — that agencies have tremendous opportunities in this new world of marketing.  You’ll want to check out the comments just to see how emotional some of the responses are.

Now, check out this article over at Research Access where our resident expert, Steven Salta from Ascentium Corporation, The Experience Agency™, gives us his thoughts on the future of advertising and agencies.

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