The Benefits of Conjoint Segmentation in Product Development

Conjoint Segmentation

Conjoint analysis is a popular method used to direct and optimize product or brand development. Values that are analyzed through conjoint are attributes such as price, color, guarantee, environmental impact, reliability, ingredients, taste, feel, and more. The results from thorough conjoint analysis allow companies to predict product performance in areas that were not tested. Continue reading

New Push Notification Feature for SurveyPocket

New Push Notification Feature for SurveyPocket

Push Notifications Now Available For SurveyPocket on iOS Mobile Devices

Survey Analytics has developed a new feature to send push notifications for those running SurveyPocket on iOS mobile devices including your iPhone and iPad. In the next few weeks, this new feature will also be rolled out to Android mobile devices. To ensure that push notifications will be received, please make sure that the SurveyPocket user has notifications enabled. You can do this from your iPad or iPhone by going to Settings -> Notifcations -> SurveyPocket -> and making sure alerts are enabled.

SurveyPocket push notifications use the Apple notification services and native iOS technology for your assurance of notifications being delivered. If there is no Internet connection available on the device you push a notification to, Apple will queue the message until an Internet connection is found. This is much different than traditional SMS messages that get lost if they are unable to be received right away. As of today, push notifications have to be sent individually to each device, but users can look forward to the near future with ability to group device keys, update push tokens and bulk, and the ability to push the notifications to groups.

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Discrete Choice Conjoint Made Easy

Survey Analytics’ revised Discrete Choice Conjoint module is more powerful than ever.

Watch the video to see how to easily add discrete choice conjoint to your survey.

But perhaps more importantly, it’s easy to use.  Really easy.  Survey Analytics kept ease-of-use top of mind when revamping its conjoint module.

After all, what good is all that power if it’s too hard to figure out?

Check out this 5-minute YouTube video to see just how easy it is to set up a conjoint exercise using Survey Analytics.

New Feature on SurveyAnalytics: Drag and Drop Ranking Question

If you are currently using the ranking question template, SurveyAnalytics has added a new drag and drop ranking question type.  Drag and Drop Ranking is best for when you’re looking for a question type that allows a survey taker to visualize their answer options and lets them order the items  from a predetermined list.

What is a Drag and Drop rank order question type?

The Drag and Drop rank order question type allows you to have images as ranking options in your question. Respondents can then drag the images one by one to rank them, once the images are all dragged they can be sorted easily by dragging and dropping them vertically in the box.

How can I set up the Drag and Drop question?
    • Step 1: Go to  Login »  Surveys »  (Select Survey) »  Edit Survey »  Add/Edit Questions
    • Click on the Add New Question link.
    • From Add-On Modules select the Image Ranker question type and click on the Next button.
  • Step 2:
  • Question Text: Enter in the Question Text here.
  • Name: Enter in the Answer option text/ Image label text here.
  • Image: Select the Image from the drop menu.
    Image should be uploaded prior to adding the question.
  • Click on Save Question to add the question.
  • You have successfully added the Image Ranking question to your survey.
On the survey the question will display as below:
 What type of reports do I get for the Drag and Drop Rank Order question type?

  • Summary Report for the choices
  • All Downloadable Reports include the Drag and Drop Question Statistics
  • Individual Response in the Response Viewer
Image Recommendations:
For the most effective survey experience, we would recommend to keep your image size up to  300 pixels. 

How Does Export To Cloud Work?

In order to know how Export to Cloud works, you will first need to understand what Export to Cloud is all about. It is pretty simple. It is a tool or an option that allows you to export excel reports into your DropBox and Google Docs account.

The Export to Cloud can be accessed once you log into your account. From the main page, you can subsequently select Surveys Ø Reports Ø Export Data ØExport to Cloud. Here are the steps you will need to follow:

Exporting your survey reports to Google Docs

Step #1:

Once you select Surveys, click on the Reports tag and look through the items listed at the right side of the screen to find Export Data and click on it. Once you’ve clicked it, you’ll see three main tools listed, the “Raw Data Export”, “Charts & Analytics Export” and “Export to Cloud”. Click on the Authenticate with Google Docs button and log into your Google Doc account. If you are already signed into your Google account, this step will automatically be omitted, taking you to the next step.

Step #2:

Once you’ve logged in, you’ll be taken to an authenticating page, where you will need to click on Grant Access button at the lower left side of the screen to authenticate your account.

Step #3:

You will then be redirected back to the Export Data page, where you will then be able to click on the Export to Cloud button to post your Excel Report in your account. If you want to remove or disable the association of your Excel Report with your Google Docs accounts, you can click the Delete Association button to do so.

Exporting Your Survey Reports to DropBox

Exporting your survey reports to DropBox is pretty much the same as exporting your reports to your Google Doc account.

Step #1:

On the main Export Data page, click the Authentiate with DropBox button and log into your DropBox account.

Step #2:

Click on the Allow button from the DropBox authenticating page to authenticate your account.

Step #3:

Once you’ve been redirected to the Export Data page, you can then click on the Export to DropBox button and post your report to your DropBox account. If you want to remove or disable the association of your survey report with your DropBox account, click on the Delete Association button.

Whether you are using a Google Doc account or a DropBox account, there are certain license and Access options available with each of them. These include no long term commitments, unlimited surveys, responses, questions and advanced toolset and features.

4 Measurement Scales Every Researcher Should Remember

One of the standard features offered by QuestionPro’s online survey software is a wide variety of scales that you can use to measure customer response.

At a first glance all the different scales that might seem similar and easily replaceable by each other. However, as you study them in depth, you realize the diversity of their natures and differences in their uses and their findings. There are over 20 different types of scales that are used by researchers in online surveys.  They can be categorized in two classes – comparative scales and non-comparative scales.

There are a number of factors you might consider when deciding on which scales to incorporate in a questionnaire and which ones to use while analyzing data. Some of the factors are:

  • The type of data that is required from the respondent – ratio, interval, ordinal or nominal.
  • How the information will be used once it is acquired.
  • Number of divisions in the scale – odd or even.
  • Types of statistical analysis methods to be used after data is acquired.
  • The physical form of the scale – vertical, linear, horizontal, etc.
  • Details to be provided in the scale as labels.
  • Whether or not response to a question is mandatory.

Since non-comparative scaling techniques are easier and simpler to understand, we’ll introduce to you the most important four scales. You’ll be delighted to see how easy it is to understand and use them. Those who already know about it them are encouraged to comment on the post and let us know any tips that might further help our readers in using these scales.

1.     Graphic Rating Scale

A graphic rating scale, also known as a continuous rating scale usually looks like the figure drawn above. The ends of the continuum are sometimes labeled with opposite values. Respondents are required to make a mark at any point on the scale that they find appropriate. Sometimes, there are numbers along the markings of the line too. At other times, there are no markings at all on the line.

2.     Likert Scale

A Likert scale typically contains an odd number of options, usually 5 to 7. One end is labeled as the most positive end while the other one is labeled as the most positive one with the label of ‘neutral’ in the middle of the scale.

The phrases ‘purely negative’ and ‘mostly negative’ could also have been ‘extremely disagree’ and ‘slightly disagree’.

3.     Semantic Differential Scale (Max Diff)

A semantic scale is a combination of more than one continuum. It usually contains an odd number of radio buttons with labels at opposite ends.   Max Diff scales are often used in trade-off analysis such as conjoint.

MaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features. The SurveyAnalytics platform help’s you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.

You can have your respondents perform Forced-choice nature of the tasks, where in SurveyAnalytics MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.

4.     Side-by-Side Matrix

Another very commonly used scale in questionnaires is the side-by-side matrix.  A common and powerful application of the side-by-side matrix is the importance/satisfaction type of question.

First, ask the respondent how important an attribute is, then ask them how satisfied they are with your performance in this area.  QuestionPro’s logic and loop functions also allow you to run through this question multiple times with other alternatives that the respondent might consider.  This yields benchmark data that will allow you to compare your performance against other competing alternatives.

Here is an example of data from an importance/satisfaction question.  The importance rating is the line and the performance ratings are the bars.  With this type of data, you can actually see where your company needs to increase its efforts to more closely meet the needs of the customer.

While there are many online survey tools and online survey software to choose from, you’ll find that not all of them have these different types of scales available to them.

As you’re designing your survey, be sure to offer a variety of scales.  Using different scales in your survey will engage the respondent more fully and prevent them from clicking the highest, lowest or middle rating all the time.  Another benefit to using different kinds of scales in your survey is that each scale provides you a unique perspective on the data that you are analyzing.

Before designing your survey, review the different types of scales and question types inside of your online survey tool and be sure to pick the one that will best help you make your decision.

Use Survey Timer to Spice Up Engagement and Response Rates

Survey Timer has been a feature on Survey Analytics for a while but it’s now moved over to those of us who use and love QuestionPro.

I have to admit that when I heard about it, I didn’t quite get it.  I didn’t understand the potential benefits that having a timed survey would offer.

So to get a little more information and clarity on the subject, I talked to Aditya Bhat, our director of sales.  Here’s a peek at our conversation.

What is Countdown Timer?

Countdown timer is a feature that actually sets a time limit on a survey.  Respondents literally have to complete the survey within a certain period of time.  When the timer runs out — the survey closes and the responses are marked as incomplete.   The minimum time limit is 1 minute and the maximum is 60 minutes.

Why would you ever want your survey to time out?  

Believe it or not, answering a survey under a given time frame actually increases the quality of responses in terms of capturing the first thing that comes to the respondents mind. A classic use case would be a quiz survey.

A Quiz Survey?  

Of course, surveys aren’t just for finding out what people think, they can be an ideal tool to find out what people know.  And using a timer increases their concentration on the material.  Too often, respondents are disengaged from surveys – they simply click on the extreme ratings; lowest, highest or right down the middle.  Often these responses can’t be used. Adding a timing feature increases their engagement and full participation.

What’s the benefit of this?

The biggest advantage of this feature is to reduce drop out rates. The respondents have to complete the survey as soon as they start it as there is a timer. They can not leave it and walk away from their desk etc.

Who do you see using this feature the most? 

Market Researchers and people running Employe satisfaction surveys.  When you have the employee answer the survey in a give time frame will get you more precise data as they dont have much time to think and alter their answer.

Countdown timer follows the gaming trend

If you’ve been reading our articles, you know that we’re big fans of making surveys more engaging and more fun — the industry calls it Gamification.  Big brands are using games to get their customers and fans more involved and online and mobile surveys have jumped into the fray as well.

If you haven’t tried the countdown timer feature in your surveys — be sure to give it a try.  Follow the help link to set it up:

Spotlight Report – How much “sharing” is good?

Since we are kids, we are taught to share as much as we can. When we launched Spotlight Report a few years ago – we figured – either share all the data or none. We’ve now added in some more granular sharing options as part of our Enterprise License — By default all the questions in a survey are shared as part of the Spotlight Report – Enterprise customers can choose to omit sharing some sensitive questions etc.

See the screenshots below to see how to enable/disable Spotlight Reporting on a question by question basis:

To force or not to force

We’ve added in an option on MicroPanel to force users (panel members) to update (and fill out) their profile before they can start taking surveys. We’ve internally struggled with this – while on one hand, a deeply profile panel is very useful, on the other hand we are generally not big fans of forcing users to do something. We’ll – who are we to decide. We just gave everyone the option of going one way or the other. By _default_ panel profile update is not “required” – but then we added in an option in the Profile Setttings to require as needed:

MicroPanel – Points are now configurable

We’ve added in some more configuration options in MicroPanel to give administrators more power to configure their communities :

Rewards & Points Configurable:

This requirement is especially valid in cases where public policy and gov. folks are running panels for research. Typically most regulatory environments like state and federal government rules prevent agencies from “compensating” respondents for their opinions. Of course this is subject to interpretation, but none-the-less this poses a challenge in some cases when you don’t want to issue points for surveys. With MicroPanel, we added in an option to disable (or enable) points for your panel: