How to Conduct Extended Intercept Surveys – A Reebok Case Study


Learn how to use tablets and smartphones for an innovative new data collection methodology called Extended Intercept.

Join Survey Analytics for a complimentary webinar on Thursday, March 28th, 2013 at 10am San Francisco time / 1pm New York time / 5pm London time (and Friday, March 29th at 4:00am Sydney time).

We are pleased to present special guest speaker – Michael Mercier, President of Insightful Alliance.

Michael will be presenting a case study involving a recent survey Insightful Alliance did for its client, Reebok.


Here are some of the things you will hear in this webinar:

  • An explanation of how Insightful Alliance transformed a traditional intercept survey into an what it calls an Extended Intercept method
  • How combining tablet, smartphone, and online access allowed IA to get completed surveys from people who initially declined to participate;
  • How this small incremental investment yielded a 67% increase in the survey completion rate on the Reebok survey;
  • Examples of the collateral elements that it used to implement the extended survey;
  • Tips on the psychology of applying the Extended Intercept method in various contexts;
  • A checklist of the tasks to remember when planning.

[Editor’s Note: the webinar has already taken place, but you can access the webinar archive below]

Here’s a direct link to the webinar archive page:

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