New Push Notification Feature for SurveyPocket

New Push Notification Feature for SurveyPocket

Push Notifications Now Available For SurveyPocket on iOS Mobile Devices

Survey Analytics has developed a new feature to send push notifications for those running SurveyPocket on iOS mobile devices including your iPhone and iPad. In the next few weeks, this new feature will also be rolled out to Android mobile devices. To ensure that push notifications will be received, please make sure that the SurveyPocket user has notifications enabled. You can do this from your iPad or iPhone by going to Settings -> Notifcations -> SurveyPocket -> and making sure alerts are enabled.

SurveyPocket push notifications use the Apple notification services and native iOS technology for your assurance of notifications being delivered. If there is no Internet connection available on the device you push a notification to, Apple will queue the message until an Internet connection is found. This is much different than traditional SMS messages that get lost if they are unable to be received right away. As of today, push notifications have to be sent individually to each device, but users can look forward to the near future with ability to group device keys, update push tokens and bulk, and the ability to push the notifications to groups.

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Learn to Use the Van Westendorp Price Sensitivity Meter

Yesterday I conducted a fun webinar, “How to Set Pricing Using the Van Westendorp Price Sensitivity Meter.”

The session was well-attended and included a range of experience levels.

Pricing is one of the most important areas of market research. After all, it doesn’t matter how great your product or service is; if you price it incorrectly, you will not meet your business goals.

It’s not enough simply to ask people what they are willing to pay. Even determining the range of prices they would be willing to pay is not enough. The Van Westendorp Price Sensitivity Meter is an easy way to get sophisticated market data about how to price your product or service.

Get the right people to answer….

Pick the right crowd..

Pick the right crowd...

One of the most common requests we get ask at SurveyAnalytics is “how can I find respondents for my surveys”? You can use your existing clients of course, but very often you need to know things that your current contacts or clients can’t tell you. For instance: why didn’t someone buy your product or service ? Will you get more sales if you change the price of a product? Will your product be appealing to a new age group you don’t sell to at the moment?  Being able to ask questions to the right group of people is critical to successful research.

Sample, or the group of people you ask to take your survey, is a necessity for any market researcher.  Now SurveyAnalytics can provide you with the right sample, at the right time, for the right price !

As part of our service to our existing clients we have a new sample service, offering sample from a wide range of panels we have developed. As a special introductory offer we are able to offer 250 completed interviews (surveys can be no longer that 15 questions) free of charge to existing clients.

 If you were to buy this from other sample companies it could cost you more than $250, but we can offer this to SurveyAnalytics clients for a limited time totally free of charge.

Please contact us at panel-requests@surveyanalytics.com for more details on this great offer.  The sample provided by SurveyAnalytics will be “general population” sample covering a representative cross-section of  the population of the USA.

Research TV: Trends and Challenges in Research

Guy Currier runs Market Research for Ziff Davis Enterprise.   Vivek Bhaskaran and Guy discuss some of the biggest trends and challenges in market research today.

To see the video and read more interesting articles and essays on market research click over to Research Access.

Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys

The traditional Likert scale—where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither agree nor disagree, disagree, disagree strongly)—is the most widely used scale in survey research. But does it provide the most accurate answers? And are there more engaging survey measures available?

Some experts believe the Likert scale is a rather imprecise instrument. A participant’s true opinion can lie in the spaces between the allowable answers and even beyond the traditional end points. Some suggest other scales may be better at enabling survey respondents to differentiate their opinions.

Adobe Flash, now widely adopted, gives researchers the opportunity to produce question and answer styles that incorporate a greater breadth of answers, as well as enable animation and interactivity. One such measure is the Slider. Sliders look engaging and offer a degree of interactivity beyond merely answering questions.

In an effort to determine how this Flash-based alternative compares to the standard 5-point Likert scale in terms of data collected, level of respondent engagement and respondent satisfaction with the instrument, Survey Sampling International (SSI) recently undertook a research experiment. The results are available in a new White Paper titled “Slider Scales in Online Surveys.”

SSI’s experiment dealt with two questions about the Likert scale:

  1. Equivalency of ratings: If item A is rated “agree slightly” and item B is also rated “agree slightly” does the respondent agree to both items to the same degree? Is the Likert Scale too blunt an instrument to detect the subtle differences between items?
  2. The spaces between: Is there some level of agreement between “agree slightly” and “agree strongly?” Is there some level of agreement below “agree slightly?” Do we force people to state something that is not their true opinion because we offer too few alternatives?

In SSI’s experiment, a random subset of respondents was presented with a 5-point Likert scale and four statements. After completing the exercise, respondents were asked to what extent the instrument allowed them to accurately give their opinions. Subsequently, respondents were presented with the items again and offered the opportunity to re-score each item using 5 points above or below the original stated answer. Interestingly, with this expanded scale, a large number of people elected to change several of their ratings.

From SSI’s results, it is clear that survey participants have a finer definition of agree and disagree than the Likert scale allows. The Slider allows researchers to collect a greater granularity of detail than they can with the Likert scale. Furthermore, respondents who used the Slider scale reported higher levels of satisfaction with this instrument as a means of capturing their true opinions.

In today’s sampling environment, researchers are increasingly vying for respondents’ attention, and data integrity is a constant concern. A move toward more engaging and interactive question and answer formats can help address these issues. Sliders are one Flash-based alternative to traditional Likert scales that is well worth considering.

For a copy of the white paper “Slider Scales in Online Surveys,” with full study results and to voice your opinions on question and answer formats, go to www.research-voice.com.

About the Author: Pete Cape is Global Knowledge Director for Survey Sampling International. SSI provides access to more than 6 million research respondents in 72 countries. Sources include SSI proprietary panel communities in 27 countries and a portfolio of managed affiliates. SSI can potentially access anyone online to give their opinions via a network of relationships with websites, panels, communities and social media groups.

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Grapple Shows That Customer Research Can Be Fun

I recently took a survey that asked some questions about where I thought the research “industry” was trending. Were market researchers gaining more or less respect?

This question made me think of the impact that technology, social media and overall sharing of information has had on how we collect information. If you think back to say 10 or 15 years ago — it would not have crossed your mind to video tape your exploratory research. If it had crossed your mind, those hopes would soon be dashed by the production cost.

But not today. This is my most recent example of market research being used as a backdrop for a marketing message.

What have been your experiences with video “research” and it’s advantages, disadvantages and uses?

About the Author: Ivana Taylor is CEO of Third Force, a strategic firm that helps small businesses get and keep their ideal customer. She’s the co-author of the book “Excel for Marketing Managers” and proprietor of DIYMarketers, a guide for small business marketing. Her blog is Strategy Stew.   You can reach her directly at Ivana@thirdforce.net.

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