How to do Ad Testing on Tablets and Smartphones: A Webinar Replay

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In our latest webinar, we demonstrated how to conduct ad testing, and specifically how you can do ad testing on tablets and smartphones. Learn the traditional ways of testing ads and get introduced new ways to test ads on your mobile devices.  Advertising today is more innovative and risk taking than ever before. It is important to collect data and make sure that you are sending the right message to the right demographic in advertising. Taking your ad testing mobile can help you achieve this and have better insights on how to effectively advertise.

Up until recently there were limitations to testing ads on mobile devices. You may be asking yourself questions such as – Why test ads on mobile devices? Why not test ads the way it is already being done? A lot has changed in the past several years, and mobile devices are a huge part of our lives day in and day out.  With ad testing on tablets and smartphones, you can test the reaction to advertising in the moment and collect feedback from your target audience. You can verify who is responding to your ads by actual seeing them in person, and being able to tell that they are who they actually say they are. Most importantly, you can see the return on investment from your advertising and methods used to test your various types of media.

If your ads are sensitive materials, there is no need to worry. Your information will not get into the wrong hands because you can instantly delete the mobile device of content – something you can’t do with computers.

We invite you to watch a replay of our webinar and access the slides from the presentation below.

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The Benefits of Conjoint Segmentation in Product Development

Conjoint Segmentation

Conjoint analysis is a popular method used to direct and optimize product or brand development. Values that are analyzed through conjoint are attributes such as price, color, guarantee, environmental impact, reliability, ingredients, taste, feel, and more. The results from thorough conjoint analysis allow companies to predict product performance in areas that were not tested. Continue reading

New Push Notification Feature for SurveyPocket

New Push Notification Feature for SurveyPocket

Push Notifications Now Available For SurveyPocket on iOS Mobile Devices

Survey Analytics has developed a new feature to send push notifications for those running SurveyPocket on iOS mobile devices including your iPhone and iPad. In the next few weeks, this new feature will also be rolled out to Android mobile devices. To ensure that push notifications will be received, please make sure that the SurveyPocket user has notifications enabled. You can do this from your iPad or iPhone by going to Settings -> Notifcations -> SurveyPocket -> and making sure alerts are enabled.

SurveyPocket push notifications use the Apple notification services and native iOS technology for your assurance of notifications being delivered. If there is no Internet connection available on the device you push a notification to, Apple will queue the message until an Internet connection is found. This is much different than traditional SMS messages that get lost if they are unable to be received right away. As of today, push notifications have to be sent individually to each device, but users can look forward to the near future with ability to group device keys, update push tokens and bulk, and the ability to push the notifications to groups.

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Join Us For a Reebok Case Study Using SurveyPocket

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Learn how to use tablets and smartphones for an innovative new data collection methodology called Extended Intercept.

Join Survey Analytics for a complimentary webinar on Thursday, March 28th, 2013 at 10am San Francisco time / 1pm New York time / 5pm London time (and Friday, March 29th at 4:00am Sydney time).

We are pleased to present special guest speaker – Michael Mercier, President of Insightful Alliance.

Michael will be presenting a case study involving a recent survey Insightful Alliance did for its client, Reebok.

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Here are some of the things you will hear in this webinar:

  • An explanation of how Insightful Alliance transformed a traditional intercept survey into an what it calls an Extended Intercept method
  • How combining tablet, smartphone, and online access allowed IA to get completed surveys from people who initially declined to participate;
  • How this small incremental investment yielded a 67% increase in the survey completion rate on the Reebok survey;
  • Examples of the collateral elements that it used to implement the extended survey;
  • Tips on the psychology of applying the Extended Intercept method in various contexts;
  • A checklist of the tasks to remember when planning.

 

Here’s a direct link to the webinar signup page:

http://info.surveyanalytics.com/extended-intercept-case-study

MediaBunker Intro, Q&A, Benefits and More

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Q: WHAT IS MEDIABUNKER?

ANSWER:

MediaBunker is an innovative mobile application to test your media and get real time feedback. Built into theSurvey Analytics Enterprise Research Platform, MediaBunker offers a distinct competitive advantage when presenting and deploying your media assets to the targeted audience.

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How to Do iPad and Android Tablet Surveys

SurveyPocket for iPad, Android Tablet and Even iTouch and Smartphone Surveys

SurveyPocket for iPad, Android Tablet – and even iTouch and Smartphone Surveys

SurveyPocket is a mobile field research app that allows your field data collection team to ditch the pen and paper and use an iPad, Android tablet – or even a smartphone or iTouch – for field research & data collection.

SurveyPocket uses Survey Analytics or QuestionPro for survey creation and analysis. The app can collect data in either online or offline mode – valuable when there is no wi-fi connection available.  This app has more question types and logic options than any other solution.

Watch this video to get a detailed demonstration of SurveyPocket, including a very valuable new feature – the ability to scan barcodes, which is very valuable to distributors, retailers and product manufacturers.

Transform Your Fieldwork with Tablet Surveys

Join us for a demonstration of SurveyPocket, the tablet application from Survey Analytics designed for offline in-person data collection.

The webinar will be held Thursday, November 29th 10am San Francisco / 1pm New York / 6pm London (and for our friends in Sydney, it’s on Friday, November 30th at 5:00am – g’morning mates!)

In this webinar you will learn how to collect respondent data offline – or online- using iPads or Android tablet computers. There will be a demonstration of the SurveyPocket app and its features, including 1-click sync, geolocation, mobile ethnography, video questions, audio questions, photo questions and signature questions.

Your webinar host will be Greg Bender, SurveyPocket Product Manager at Survey Analytics.

Greg Bender, SurveyPocket Product Manager at Survey Analytics

Don’t worry if you’re not able to make it at the time of the live webinar. Sign up anyway and we’ll send you the webinar video and slides when they become available.

Click this link to sign up for the complimentary webinar.

Using iPads to Survey Amusement Park Visitors

Like many companies, Cedar Fair Entertainment Company had traditionally done surveys the old-fashioned way – with paper, pencil and clipboards.  Mike Iott, Cedar Fair’s Market Research Manager, had to hand-create 12 reports monthly, one for each of Cedar Fair’s regional amusement parks.

This year Mike successfully transitioned Cedar Fair’s in-park survey program from paper to iPad data collection with the help of SurveyPocket.

“I’d been looking to do something like this for a while. We had a whole new executive team come on board and it was an opportunity to do everything the way we had always wanted to do it.”

Cedar Fair’s interviewers do a short survey in the park asking a few demographic questions, collecting the park-goer’s email address, and securing their agreement to take a post-visit survey which is sent to them online after they leave the park.  For each park there are tens of thousands of these surveys done each year.

“The iPads work great, and the interviewers seem to like them,” said Iott.  “SurveyPocket has really simplified the process.”

He added, “Some of the interviewers who did paper surveys with us last year said a lot of the guests don’t seem as intimidated when they see someone with an iPad coming toward them than they do when they see someone with a clipboard coming toward them.”

“We used to have to hand-do monthly reports for all of the parks.  That’s all gone away now. This year we set up dashboard accounts so a select group at each park has access so they can log on and see the reporting for their park. Everyone can access their own data; they can run their own cross-tabs. It works really well for us. The feedback from the park marketing directors has been really positive.”

Mobile Field Interviewing on iPod Touch Devices

Tony Fisher is using SurveyPocket in an innovative way to collect feedback.

The Canadian Sport Tourism Alliance conducts economic impact studies, asking fans at cycling events, swim meets and more about how long they are staying in the area and how much money they are spending.

When field interviewers for CSTA use SurveyPocket to collect feedback, they don’t use iPads or Android tablets. Rather, they use iPod touch devices, one of the many mobile platforms supported by SurveyPocket.

Fisher felt it would be easier for interviewers to carry around iPod Touch devices than tablets. Furthermore, he figured to save money on shipping costs as he sends devices all around Canada for various events.

Tony has been working as the Director of Research at the CSTA since 2002. When the time came to renew the licenses on their existing mobile field system, he decided it was time to look around as the legacy system did not feature any kind of on-line surveying capacity and only worked on limited platforms such as Palm.

Fisher evaluated several options but quickly settled on SurveyPocket. “The clincher for me is the fact that it’s unlimited.  I hate paying per response.  The last thing you want to do is to tell survey interviewers to stop surveying because you don’t want to spend any more money.”

“It’s a great tool,” Fisher added, “and it deploys easily. I recently sent some devices out to field interviewers in British Columbia. I was able to push the surveys out to them, they collected the data, and they just sent the devices back.”

“I also like that SurveyPocket gives you access to an online survey tool,” he said. We have a triathlon coming up, and I’m going to send the athletes a survey online to complete when they’re ready. They tend to be busy when they’re racing.”

“For a swimming event coming up we’re going to give respondents two options; either our field interviewers survey you using iPod Touch, or you can scan a QR code on the score sheet and take the survey on your own mobile device.

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Join Us for Market Research in the Mobile World in Cincinnati

Here at Survey Analytics we are super-excited to welcome the Market Research in the Mobile World conference to Cincinnati, where we have our headquarters.

Our smartphone survey product, SurveySwipe, is Platinum Sponsor of the conference, which takes place July 18th and 19th.

You can get a 20% discount on your MRMW conference registration if you use our promotional code when registering:  SW20.

The conference will be two days jam-packed with insights to help you navigate the world of mobile research.  Here’s a link to the full conference agenda.

Some of the client-side companies confirmed to be attending include Cincinnati’s own Procter & Gamble, Chrysler, Microsoft and Johnson & Johnson.

And of course there will fun and networking, with a healthy dose of Cincinnati hospitality.

Click here to check out the conference website and to register with a 20% discount using the promotional code SW20. 

We look forward to seeing you in Cincinnati!