SurveyPocket Spreading Across The World With Multilingual And Geo-Location Capabilities

As SurveyPocket increases its capabilities, the feedback we’re receiving from our potential and existing customers has been plenty of relief and excitement. SurveyPocket continues to lessen the amount of manual work that has typically been the case in administering surveys.

So, what’s the latest buzz about SurveyPocket? Well, for one, we have spread the application’s capacity to perform multilingual support. Research projects are increasingly conducted across geographic regions, thereby requiring that surveys be available to respondents in multiple languages. By adding multilingual support, we have given surveyors the ability to spread surveys worldwide/language-wide, which in turn, opens up the audience of survey administration and data collection.  Find out HERE how to set up the use of multilingual support.

With this trend we, of course, wanted to add geo-location data collection. There are many benefits to adding geo-location support to SurveyPocket. Tracking the location of where a survey is being administered (via using your internet connection when syncing SurveyPocket with you Survey Analytics account), that location is then saved per survey in your data reports.

Based on the cases when collecting survey data from more respondents (multilingual) and collecting the geolocation the survey was administered, we give the advantage of viewing customized reports and viewing statistics that are more accurate. Look forward to more of our upcoming advances.

How to Boost Your Sales at the Last Minute

You’ve had a good year. You’re satisfied that you ran a decent sales and marketing strategy, and you’re about to wrap up your fourth quarter. But before you close your books and call it a day, ask yourself: Have you done all you can? It’s not too late to boost your sales, and meet — or even exceed– your sales quota before your year is done.

Boosting sales doesn’t require a monstrous budget. Nor should it be tedious. A little ingenuity, elbow grease, and fun alternatives are all it takes to get in there at the last minute, and turn your sales upside down.

Use these 9 steps to evaluate your sales strategy to quickly and easily shake up your sales slump!

 

Step 1: Have you contacted your customers lately?

You spent a great deal of time and effort perfecting your product or service so that it meets the demands of your intended audience. But are they aware of it? Have you sent direct messages to your customers, community or fans, offering them your solutions to their problems or needs? Don’t just sit back and wait for them to contact you; by using newsletters, three-dimensional lumpy mailing pieces, postcards, or even letters that contain a clear call to action, you can subtly remind your customers to buy your product or service.

 

Step 2: Do you have all the customers you need?

Telemarketing has become a dirty word in the world of sales but it doesn’t deserve its bad warp. After all, how would your prospective customers know that you have what they want, if you don’t tell them? Be persistent but courteous. And forget about making the sale right there and then. Instead of thinking of the direct call as an anxiety-promoting activity, think of it as an informative call. Tell your potential customers about your product or service and let them decide if it’s right for them. Even if they pass it up, they might have someone else in mind to whom they can refer you.

 

Step 3: Have you incentivized your customers to bring you new ones?

When they are happy with your product or service, your customers are your best salespeople. Do not squander their goodwill without maximizing on the potential. Ask them to refer you to their friends and family, and make it worth their while. Tying the sale to the referrer is key; it can be an elaborate set of promotion codes, business cards with a tie-in to your customer, or even as simple as a verbal confirmation such as “Joe told me to get this”. Make sure to reward your customers for the referral and they will be more likely to do it again.

 

Step 4: Have you targeted high-volume prospects?

There are natural pairings for your product or service out there in the community. Have you identified companies, associations, or large communities that would benefit from your product or service? With a simple gesture such as creating an offer specifically for them, or a more elaborate endeavor such as a webinar or teleseminar, you could get these potential big fish to promote your business for you. You create all the sales and marketing materials and they send them to their customers, exponentially increasing your targeted audience.

 

Step 5: Have you thought of joint ventures?

Closely related to the strategy of reaching out to your community is the idea of reaching out to other businesses for a product or service companion. Have you looked for a product or service that complements yours and can be offered as a part of a bundle? Partnering with brands that already have a distribution channel to your target audience insures that your product or service is distributed, or at the very least, marketed to your potential customers.

 

Step 6: Have you created a trigger event?

There is nothing that drives sales like a trigger event where your product or service can be put to good use. For example, if you want to sell more flashlights, create a “Thousand Points of Light Day” or a “Safety Day” where people are encouraged to have at least one working flashlight on hand. Invite your local law enforcement officers to demonstrate safety skills at your event. You can even invite your local preschoolers to sample your most colorful models.

 

Step 7: Have you run a contest yet?

People like to win free stuff. They will go out of their way to win something free, even if they don’t need it. No matter what your product or service is, you can create a contest for people who use it to submit all the creative ways that they have put your product to use. From “naming a new product” to “picking a new color”, you can also involve your customers in your product development. The more vested they are in the selection of new products, the more they are likely to buy the finished version.

 

Step 8: Are you using social media?

People are flocking to social media by the hordes. Facebook, Twitter, and LinkedIn are showing mind-boggling increase in users almost on a daily basis. Are you taking advantage of the potential of this marketing phenomenon? Your customers are getting savvy at finding good deals on the internet. Share with them insider information reserved specifically for the medium, and make it worth their while to look you up.  Engage your existing customer in a conversation about the value and benefits they’re experiencing with your product or service. You may pitch or sell directly on Facebook, Twitter, or LinkedIn, but be wary of angering your audience by being too aggressive or obvious. To make best use of social media, think of it as a referral tool that can reach millions in a relatively short amount of time (and at very little cost).

 

Step 9: Are you thinking creatively enough?

Thinking outside the box is what innovators do. Thinking outside the conventional marketing box is what good salespeople do. They see a need where there isn’t any and create a promotion to address that need. So go ahead, think big. Go on tour, like a rock band! Contact influencers in your industry and ask them to feature you (and your product or service) as part of their business for a day, or a week. This will be the perfect opportunity to answer questions, give advice, and build interest in your product or service. And once you have the sales and marketing information created for the occasion, disseminate it at other venues off the beaten path.

 

Whether your business is small or big, your selling-cycle short or long, you can apply these sales strategies all year long, not just wait for the doldrums of the year-end last minute countdown. Today’s technology makes every one of these strategies cost-effective and time-sensitive. Some of them require very little effort and planning, others can benefit from a little forethought in organizing and implementing. The good news is that, with a minimal amount of effort, all of the abovementioned strategies can lead to a more creative and meaningful way of conducting your business.

Boosting sales doesn’t have to be a chore, or an unthankful task. If you think of it as a game, a creative undertaking which sparks your imagination and adds fun to the job at hand, you will be surprised by how much you can still surprise yourself.

 

 

SurveyPocket Spreading Across The World With Multilingual And Geo-Location Capabilities

As SurveyPocket increases its capabilities, the feedback we’re receiving from our potential and existing customers has been plenty of relief and excitement. SurveyPocket continues to lessen the amount of manual work that has typically been the case in administering surveys.

So, what’s the latest buzz about SurveyPocket? Well, for one, we have spread the application’s capacity to perform multilingual support. Research projects are increasingly conducted across geographic regions, thereby requiring that surveys be available to respondents in multiple languages. By adding multilingual support, we have given surveyors the ability to spread surveys worldwide/language-wide, which in turn, opens up the audience of survey administration and data collection.  Find out HERE how to set up the use of multilingual support.

With this trend we, of course, wanted to add geo-location data collection. There are many benefits to adding geo-location support to SurveyPocket. Tracking the location of where a survey is being administered (via using your internet connection when syncing SurveyPocket with you Survey Analytics account), that location is then saved per survey in your data reports.

Based on the cases when collecting survey data from more respondents (multilingual) and collecting the geolocation the survey was administered, we give the advantage of viewing customized reports and viewing statistics that are more accurate. Look forward to more of our upcoming advances.

How to Get Your Customers to Do What You Want

In a perfect world, everybody will do what we want them to: our kids will brush their teeth the first time we ask them to, do their homework, keep their rooms tidy, and keep their curfews; our parents will listen to our advice; our friends will stop their horrendous habits; our spouses will remember their promises.

In a perfect business world, our customers will do what we want them to do: they will notice our advertisements, will read our direct mail, and will take the calls of our salespeople. In short, they will buy what we sell them.

We all know that perfect worlds don’t exist. In this imperfect one, words are often unheard, misconstrued, or forgotten. They are not tangible; they are by their very nature ephemeral. Messages, however interesting or important, get lost all the time.

So what do you do then to keep your message alive? The problem is that conversations, sales pitches, and sales calls are all words. They disappear as soon as you’ve said them and quickly thereafter, they are forgotten as if they never existed! The solution is to get your words to stay permanently in the minds of your customers. How do you do that? You structure your marketing communication strategy in a way that keeps your message alive in the minds of your customers, employees and everyone else with whom your business interacts. And the way to do that is with a strong but simple mission statement that resonates with your audience, long after their first exposure to it. Successful companies are the ones who have understood this mandate and have created a straightforward message to understand and to build a sales and marketing system around.

How to develop a strong but simple mission statement:

FedEx gets it there overnight. Brown delivers. Domino’s gets you a pizza in 30 minutes or less. Twitter messages are 140 characters. If I said “just do it” you would immediately think of Nike. These are all easy messages to remember and easy messages to build a promise around. Your message or conversation has to THAT easy.

But don’t let the simplicity of this directive fool you. It is the hardest thing to achieve. To boil down the essence of your business into a few words, to convert complicated feelings and complex concepts into a few words is very difficult.

There are essentially three steps to developing a strong mission statement that succinctly tells your customers, employees and all others what you are all about.

Step 1: Brainstorm

Start brainstorming about inner conversations you are having about your business, conversations you are having with your employees, conversations your customers are having with you, in essence, all conversations around the circumstances surrounding your product or service. Harness the power of group brainstorming, they tend to be very productive.

Don’t take shortcuts, this is an important step, and anything and everything might be important. Let it all hang out!

 

Step 2: Make a collage

In this step, you will move the message from thoughts and words to objects. Take all the words you’ve collected when brainstorming and bring them together on a blank canvas (or white board). Supplement them with quotes relevant to your business. Cut out pictures or sayings that are pertinent. The idea is to get all your thoughts and feelings, and as many as you can get from your team and your customers and to put them physically in the same place (emphasis on physically), visually representing all abstract concepts.

Leave the board alone for a while and come back to it whenever you remember or find something new. This is the stewing process; let it take its time.

Step 3: Translate the collage into an abridged message

Now that you have everything you need visually available to you in the same place, the real work starts. You can start by eliminating duplicates. Next, narrow down your choices by matching questions to answers. Use features that your product or service offers as solutions. Be sure to note any physical objects that pop out – something that your customer can see, smell, touch, and relate to.

Be sure to follow the following guidelines:

  • Keep it simple: The human mind best grasps concepts in a maximum of 7 parts (7 digits, 7 words, etc.) Your verbal message must adhere to this. Your visual message must similarly be easy to grasp and free of clutter. A basic web page with a clean design is the most engaging and pleasing to the eye. Good examples are Mint.com, Nimble, and 99Designs.
  • Use straight talk: Don’t confuse your customers in a misguided attempt to show off. Your goal is to communicate and engage them in a conversation about your product or service, don’t turn them off by using technical jargon or demonstrating to them about how smart you are. Mint.com is again a good example at this; they make the scary and highly technical world of finance easy and fun, turning it almost into a game.
  • Go 3-D: When FedEx delivers your package the next day, the FedEx message is physically attached to an important object – your package. You can create the same effect by using meaningful three-dimensional marketing. Make your message memorable, even outrageous. The book Outrageous Marketing has hundreds of creative examples of how you can differentiate your message from your competition (sending season ticket order forms in a box with a dressed up rubber chicken is particularly inspired).
  • Do the unexpected: Use blogs, social media, and events to remain in contact with your customers. But try the unexpected too. Instead of emailing back, occasionally write a personal handwritten note to show your customers that they are important to you. Partner-up with a complementary brand, support a charity your customers care about – be in places that will surprise them and engage their interest.

Don’t get frustrated with your customers because they are not listening; take the responsibility and make sure that they hear you. When you deliver a strong and simple mission statement, they will respond to your message in ways that will surprise you.

 

Mobile Market Research Panels

 

 

The Backdrop:

According to a new study by the research firm Flurry, this year app usage out paced both desktop and mobile browser combined.  In other words apps are more popular than surfing the internet!  Consumers have spoken now it’s time for us as marketers to listen and engage users where they chose to spend their media consumption time.  After all these days 18-35 year olds are virtually un reachable by any other technology.

 

Beyond just the sheer number of consumers using apps the technology naturally lends itself to tracking consumer behavior.

 

Validation Advantage:

 

Mobile users are easy to validate.  Mobile Identification Numbers, (MIN) accurately identify panelists and track their responses over time, no room for human error.  Fraud risk virtually eliminated.

 

Geolocation:

 

Location aware features allow panels to be instantly sliced by geographic region and even street by street level accuracy.  Why be limited by time and space?

 

Speed of Research:

 

With mobile you can get results in real time as your panel members respond to surveys.   Kick start your program, close the feedback loop and start acting on valuable data right away.

 

Gamification:

 

Mobile panel questionnaire’s are like games.  What better way to increase your response rate than to make your survey like an app game.  This movement is still in its beginnings but one can imagine a world where all surveys are like games with rewards built right in.

 

An interesting way to think about Mobile Panels is to turn it upside down and imagine a world where mobile is the mainstream legacy platform for Market Research.  Not so hard to visualize when you look at what a powerful research tool this truly is.

 

We at SurveySwipe see the Sample Business landscape today requiring true Multi Mode Marketing and the ability to reach consumers on all screens.

 

Happy Holidays from the team in Fremont/Seattle/USA!


Survey Analytics Expands Their Mobile Capabilities

The times are changing. We’re seeing more and more mobile applications developed to either create a business or expand a business. This doesn’t mean that mobile applications will completely remove the previous processes of market research, just a way to progress with the wave of technology.

Survey Analytics is a company proud to be on the bleeding edge of technology. We have worked heavily on creating a mobile platform solution for each service that Survey Analytics provides. Not only have we developed applications for each service, we’ve also developed our applications on multiple platforms: Android, Blackberry, iOS devices.

The feedback we’ve received from our existing and new customers has been extreme excitement to use our tools! Researchers who use our tools are thankful to have the ease of accessing their panels and sharing. As a snippet of what we have been working on, check out the application SurveySwipe. This application now connects users to their online MicroPanel account. Another great application is SurveyPocket. This application now connects users to their Survey Analytics account to access their surveys, whether offline or online.

As we continue development, expect to see a continuation of evolution in our applications as well as some applications soon to come (Shhh…).

How to Turn Your Website Into a Marketing Magnet

If you are like most companies out there selling engineered products and equipments, you probably have already made the smart choice of starting your own website. That’s great, but is it enough? A static catalog that offers just a little information about your industrial or manufacturing products or services is like an untapped resource. It’s like a 2-D movie playing in a 3-D theatre, in other words, a wasted opportunity. The question is why are you squandering this marketing goldmine when a few budget-friendly changes are all that is needed? Isn’t getting (and keeping) customers the most important process for your company?

Your customers want to use your website. Why aren’t they? Lack of want, or need, are not the reasons. You may have inadvertently formatted your website to be more of a corporate presence, better suited to target investors rather than buyers. Most companies think that they don’t have the time to invest in optimizing their website, or think that their product is too technical to be fully marketable on the internet. But ignoring this readily available (read cheap) asset is a mistake you can no longer afford to make.

Consider implementing these four simple steps and you will be well on your way to harnessing the potential of the internet, the most versatile marketing medium available today.

Step 1: Review your marketing goals and set up your parameters

What is the function of your website? The answer is simple: to attract potential customers and keep your existing customers interested in your products and services. Before you make over your website, you need to decide up front on a few key marketing issues, such as:

  • How many visitors do you want to attract? How many of those visitors do you want to convert into leads and ultimately customers? These projections are necessary to set up your marketing goals, and therefore, your budget.
  • How is your website doing now? What is your traffic like? Who are your current visitors? If you don’t have this info, you’ll need to set up Google Analytics on your website so you can get a baseline for what it is currently doing. This in turn will help you make appropriate decisions to the needed improvements to your existing data.
  • What kind of web platform do you need? Consider an open-sourced and customizable web software like WordPress. It’s free and very popular with bloggers. If you don’t want to deal with the technicalities in-house, there are literally thousands of WordPress designers who can create any kind of site you desire. Best of all, it’s easily optimized for search engines.

Step 2: Start with small changes that have the maximum impact

  • Buy keyword rich domains names:  It’s surprising how many manufacturers own and have trademarked their company name but don’t own the domains to the widgets they produce. What product do you manufacture and for what industry? Make a list of all the keywords used in your manufacturing field and check if their equivalent domains are available, then buy as many as your budget allows. You do not have to maintain a multitude of websites; you can simply roll the domains to your main website and have all traffic directed at these keyword-rich domains funneled to yours.
  • Speak directly to your target audience: Highly technical information may not be the best way to greet your potential customers. Unlike B2B sites which focus on the company and the product they provide, focus yours on the customer and the problem you are helping them solve. Creating headlines that focus on the people who will be landing on your website, and speaking to them in the simplest language possible, helps ensure that they are engaged and motivated to continue exploring your website.
  • Maximize each visit: After all the work you’ve done to get them there, don’t let your visitors leave without capturing their information. A very easy way to do this is to use a lead generation form. Give your visitors information for which they will happily give out their email or contact information, for example highly valued downloads like ebooks, ecourses, or newsletters. Place your lead generation fold above the fold and use catchy phrases like “GET YOUR FREE EBOOK”.

 

Step 3: Add more substantive content to your website

  • Write a blog: Don’t let the name fool you, blog articles and posts are simply advertisements and educational advertising pieces that answer the question “Why should you buy my stuff instead of the other guy’s?” in a more reader friendly form.  Write articles with headlines such as “HOW TO CHOOSE THE BEST WIDGET” or “10 TELL-TALE SIGNS THAT IT’S TIME TO REPLACE YOUR WIDGET”. Your blog will help you showcase how you have solved common problems in your industry, and specific attributes about your products or services that illustrate your brand’s competitive advantage over your competition.
  • Create an online video: If a picture paints a thousand words, videos speak volumes. This makes them very powerful marketing and educational tools. Create videos that demonstrate your product but from the customer’s perspective; they will help you feature your products while simultaneously addressing common frustrations experienced by your customers so that you can show them exactly how your products solve them.  A portable HD camera such as a Kodak Zi8 has the right quality fit for the web.
  • Create online guides: Similar in concept to that of a blog or a video, an online guide is just another way to showcase your technological edge over your competition. Because online guides are keyword-rich documents, they serve the triple purpose of SEO optimization, substantive content, and advertisement, all in one 3,000 word document. Fill your guide with tips, ideas, recommendations, and resources that will make your buyers’ life easier and they will thank you for it.

 

Step 4: Dress up your website with discrete professional and aesthetic touches

  • Get high quality logo and graphics: Your website should feature a clearly visible logo or your company name so that your visitors know exactly where they are within a few seconds. The preferred location is in the upper left hand corner, because people read their computer screens from left to right. Having a high quality logo graphic to complement your company name adds a professional touch to your website, as well as keeping it aesthetically pleasing to the eye.
  • Create a favicon: A small graphic touch that pays back hugely in brand recognition is the little it-thing called favicon. It’s that little graphic icon that appears next to the URL when you bookmark a page. The small but effective favicon will set you apart from other sites who are not using them; it will be like your website is wearing a tie – it’s not necessary, but it will show the world that you are serious about your company’s image.
  • Add pictures: To give your website the extra oomph as well as maximize space usage, consider using customized backgrounds that display key features or distinctive (read: the sexy) attributes of your product. The idea is not to fill up every spare inch with clutter, but to subtly, contextually, imprint your product and your brand visually on your visitors. If your design format allows, consider running a video of perhaps customer testimonies or interviews.

 

The idea is to keep it simple, keep it succinct, but keep it interesting. Then step back and watch your website turn into a new customer generating magnet!

 

Survey Analytics Expands Their Mobile Capabilities

The times are changing. We’re seeing more and more mobile applications developed to either create a business or expand a business. This doesn’t mean that mobile applications will completely remove the previous processes of market research, just a way to progress with the wave of technology.

Survey Analytics is a company proud to be on the bleeding edge of technology. We have worked heavily on creating a mobile platform solution for each service that Survey Analytics provides. Not only have we developed applications for each service, we’ve also developed our applications on multiple platforms: Android, Blackberry, iOS devices.

The feedback we’ve received from our existing and new customers has been extreme excitement to use our tools! Researchers who use our tools are thankful to have the ease of accessing their panels and sharing. As a snippet of what we have been working on, check out the application SurveySwipe. This application now connects users to their online MicroPanel account. Another great application is SurveyPocket. This application now connects users to their Survey Analytics account to access their surveys, whether offline or online.

As we continue development, expect to see a continuation of evolution in our applications as well as some applications soon to come (Shhh…).

The Future of Market Research

Market Research Trends[Note: this post was originally published on our sister site, ResearchAccess.com]

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience.

The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of Survey Analytics was not able to attend at the last minute).  The discussion was ably moderated by Ivana Taylor of DIY Marketers.

If  you weren’t able to make the webinar, here’s just a sampling of what you missed:

Gamification

Lenny said gamification is a challenge to the way market researchers currently think but that companies out the space are successfully employing game principles to their industries.   Romi said it’s possible to do gamification very well or very badly.  Using a sweepstakes as an incentive to participate in a survey panel is an example of gamification done poorly.

Consumerization

Romi described consumerization as the tail wagging the dog.  Instead of companies mandating how their employees or customers will behave, now the process has been inverted, and the customers hold the power.  Lenny said consumers increasingly own their own data and will choose with whom to share it and on what terms.

Network Intelligence

Lenny described network intelligence as an opportunity to make predictive sense of the zetabytes of data available today.  Romi added it is an opportunity to stop thinking of your limited network, for example, your company’s direct employees, and rather think about the networks to which they belong and how to start bringing that intelligence to bear.  He cited the involvement of 4 separate companies in the current webinar as a good example of leveraging network intelligence.

Social Monitoring

Romi described the geometric expansion in the amount of data available about brands, companies and individuals.  He painted the picture of a future where each of us has a brand equity ticker measuring the sentiment expressed about us on the web.  Lenny described social monitoring as a way to get to the great untapped pool of information proliferating online.

Panel Communities

Lenny described panel communities as the great compromise between the traditional online panel model and the highly interactive online community model. He described it as involving a greater investment on both sides – the research company and the consumer.  Romi urged looking at constant feedback instead of episodic interaction.

User Experience

Lenny said that since consumers have the power to choose where to go easily, a substandard user experience is no longer going to cut it.  He said that market research traditionally has not been designed with consumer experience in mind.  Romi underscored how easy it is for consumers to opt out and gave an example showing how user experience can be extremely powerful in either a negative or a positive way.

Moble Sampling and Ethnography

Lenny indicated that the impact of mobile cannot be overstated and that emerging markets are leapfrogging the PC experience entirely.  He said the app model structurally builds in consumer consent to share and receive information.  Romi said the greatest power of mobile – more than convenience – is that is allows us contact with the consumer in situ.

Q&A

The question-and-answer session was the best part of the event.  Don’t miss it!


get-the-webinar-video-and-slides

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The Future of Market Research

Market Research Trends[Note: this post was originally published on our sister site, ResearchAccess.com]

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience.

The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of Survey Analytics was not able to attend at the last minute).  The discussion was ably moderated by Ivana Taylor of DIY Marketers.

If  you weren’t able to make the webinar, here’s just a sampling of what you missed:

Gamification

Lenny said gamification is a challenge to the way market researchers currently think but that companies out the space are successfully employing game principles to their industries.   Romi said it’s possible to do gamification very well or very badly.  Using a sweepstakes as an incentive to participate in a survey panel is an example of gamification done poorly.

Consumerization

Romi described consumerization as the tail wagging the dog.  Instead of companies mandating how their employees or customers will behave, now the process has been inverted, and the customers hold the power.  Lenny said consumers increasingly own their own data and will choose with whom to share it and on what terms.

Network Intelligence

Lenny described network intelligence as an opportunity to make predictive sense of the zetabytes of data available today.  Romi added it is an opportunity to stop thinking of your limited network, for example, your company’s direct employees, and rather think about the networks to which they belong and how to start bringing that intelligence to bear.  He cited the involvement of 4 separate companies in the current webinar as a good example of leveraging network intelligence.

Social Monitoring

Romi described the geometric expansion in the amount of data available about brands, companies and individuals.  He painted the picture of a future where each of us has a brand equity ticker measuring the sentiment expressed about us on the web.  Lenny described social monitoring as a way to get to the great untapped pool of information proliferating online.

Panel Communities

Lenny described panel communities as the great compromise between the traditional online panel model and the highly interactive online community model. He described it as involving a greater investment on both sides – the research company and the consumer.  Romi urged looking at constant feedback instead of episodic interaction.

User Experience

Lenny said that since consumers have the power to choose where to go easily, a substandard user experience is no longer going to cut it.  He said that market research traditionally has not been designed with consumer experience in mind.  Romi underscored how easy it is for consumers to opt out and gave an example showing how user experience can be extremely powerful in either a negative or a positive way.

Moble Sampling and Ethnography

Lenny indicated that the impact of mobile cannot be overstated and that emerging markets are leapfrogging the PC experience entirely.  He said the app model structurally builds in consumer consent to share and receive information.  Romi said the greatest power of mobile – more than convenience – is that is allows us contact with the consumer in situ.

Q&A

The question-and-answer session was the best part of the event.  Don’t miss it!

get-the-webinar-video-and-slides
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