New Push Notification Feature for SurveyPocket

New Push Notification Feature for SurveyPocket

Push Notifications Now Available For SurveyPocket on iOS Mobile Devices

Survey Analytics has developed a new feature to send push notifications for those running SurveyPocket on iOS mobile devices including your iPhone and iPad. In the next few weeks, this new feature will also be rolled out to Android mobile devices. To ensure that push notifications will be received, please make sure that the SurveyPocket user has notifications enabled. You can do this from your iPad or iPhone by going to Settings -> Notifcations -> SurveyPocket -> and making sure alerts are enabled.

SurveyPocket push notifications use the Apple notification services and native iOS technology for your assurance of notifications being delivered. If there is no Internet connection available on the device you push a notification to, Apple will queue the message until an Internet connection is found. This is much different than traditional SMS messages that get lost if they are unable to be received right away. As of today, push notifications have to be sent individually to each device, but users can look forward to the near future with ability to group device keys, update push tokens and bulk, and the ability to push the notifications to groups.

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8 Even Better Ways To Designing Online Surveys Without Questioning Yourself

Surveys are very powerful tools that help you figure out how to market and what your market really wants.  You can improve your decisions, by simply following this process:

1.       Establish survey goals:

First off, be very specific on what you are trying to find out. Be sure to write out your goals.

  • What do people think about your web page?
  • Is your target audience business owners?
  • Are they part of small businesses or large companies?
  • Where do they hang out most online?

2.       Decide who your sample audience will be:

Ask the following people to go through your survey:

  • People that visit your home page
  • People that visit your product page
  • People that read your newsletters
  • Get the word out by putting up your ads in Ezine.

3.       Decide which survey method going to use:

There are various choices of survey methods that range from the least expensive to the most expensive ones.

  • Personal Interviews – You can use your online survey tool to conduct phone interviews.  Instead of having the respondent fill out the online survey, you use the online survey as a discussion guide and you write in the answers to the questions.  This is a terrific method to use if you are doing exploratory research or have a longer survey.
  • Standard online surveys – This is the most common survey type.  Remember to keep your questions short and sweet.  Don’t let your audience spend more than 3 minutes answering your survey.
  • Mail – This method is rarely used.  It’s often expensive and doesn’t offer as much control as other methods.  The most common application is to send respondents a postcard with a link to an online survey or to print the link to your online survey on receipts or invoices or other forms of printed marketing materials.
  • Telephone surveys – This method has also become increasingly difficult because of do-not-call lists.  It’s generally expensive but can be effective if you are contacting customers who have opted in to receive information from you or with whom you have a relationship.

4.       Carefully plan out your research:

Once you know the method of survey you’ll be using and who you’re surveying for, you’ll need to:

  • Build a timeline for how long it’ll take from the survey design to the data analysis.
  • Estimate the cost involved.

5.       Design your survey:

Write your survey based on the survey method you’ve decided to use.

DO NOT try to make your survey all things to all people.  Remember, respondents will not want to spend more than a few minutes at a time answering questions.  Instead of breaking up a long survey into sections, consider breaking your sections into individual surveys.

6.       Pre-test analysis:

Carry out a pre-test analysis of your survey before the actual test. Pretesting helps determine if the survey is easy for the audience to understand, whether they’ll be able to successfully fill it out and whether there are any problems that are likely to occur. Remember, you may even need to rewrite the survey.

You can initially decide to pretest your survey to around 15 to 20 people, who you are fairly sure would respond (these could even be friends or family). At the end of the test, you’ll have a number of results what will tell you how your survey will perform with a larger number of audience, as well as the faults in the survey.

7.       Test:

Carry out the actual test once you’re done with the pretest. Collect and organize the data in an ordered format.

8.       Analyze your survey:

If the information you are using is quantifiable, you will be able to analyze it using statistics. However, you may need to dedicate sometime to learn how to use statistics first. And if you are well experienced in the use of statistics, you’ll want to develop a more qualitative survey based on basic reasoning and inferences.

Overall, your goals will shape out the questions to your survey and the answers to those questions will determine how your marketing plan should be, as well as the strategies you should employ.

 

 

 

Free Webinar Thur 10/6/11 at 9AM: How To Run A Field Research Project with SurveyPocket’s iPad App

Thursday October 6th, 2011

9:00AM PST

It’s no secret that smart phones, iPads, and other mobile tablets are changing the way people keep in touch, reach books and news, and collect data. In market research, the prediction is that field teams will be replacing the pen and pad for one of these devices soon enough.

“The benefits of collecting and sharing data via the iPad call for a revolution of the field research design methodology-“ Andrew Jeavons, Chief Operating Offer, SurveyAnalytics.

If you’ve heard the hype and want to join in on the action, but are a bit overwhelmed on how to get started, then join us on Thursday October 6th, 2011 at 9:00AM PST for a free webinar hosted by Esther LaVielle and John Johnson from SurveyAnalytics. With over 12 years of combined experience in project management, market research, and software application training, we are here to train you and offer free guidelines how to:

– Create and manage your own field project

– Train and manage your field research team

– How to synchronize/organize all data into an online report

– How to quickly share your field research results with your clients faster than ever before with dashboards and alerts

– Follow a case study we are currently fielding about pro sports fans!

A Q& Session will conclude our 45-minute webinar. A recorded video and slides will be available to all who signs up for the webinar and subscribed to blog.surveyanalytics.com and blog.surveypocket.com.

Sign up here today: https://www3.gotomeeting.com/register/360043990

Learn to Design Killer Surveys From our friends at Research Rockstar

Want to take a crash course on survey design?

Our friends at Research Rockstar are hosting an in-person survey design class on June 9th in Waltham Massachusetts.
This is a fast, practical class that answers key questions about planning and writing online surveys.
The fee is $89 per person, but we have a discount code for our readers: enter code 10FFL to get $10 off.

Generate More New Business By Being at the Right Place at the Right Time

Timing is a powerful business model or differentiating strategy.  Domino’s built their brand using a “Timing” positioning strategy “30 minutes or less” but that’s so 20th Century!

2011 brings with it a new twist on using timing as a differentiation strategy with the advent of nearly perfect information about products, price, communication and distribution.  There’s never been a time in history where we knew so much detail about people; their needs, wants, comings and goings.  In fact, small businesses have been more focused on the social media tools and smart phone technologies that make all this possible than on the profitable possibilities of using these low-cost, high-impact vehicles to get and keep more ideal, profitable customers.

WHEN is the Buying Decision Made?

When you stop and think about it, buying decisions aren’t made when we thing they are.  For example.  If you were buying a new car, it’s unlikely that you made your buying decision the first time you stepped onto a car lot.  Chances are, you started thinking about buying a new car after something significant happened; an expensive repair bill, an accident, when your car hit 100,000 miles, etc.

The point I’m trying to make is that we tend to assume that our prospects started thinking about something the instant WE found out about them as a prospect.  And the truth is that they started thinking about something AFTER something interrupted their comfortable routine.

That interrupting event is called a “trigger.”  And you can learn more about it in Craig Elias’ new book SHiFT.  He has mapped out how people buy using the following model:

  • The Status Quo: It’s a physical law of motion that applies to people too.  People will not change their existing behavior unless their world is interrupted by a third force.  Prospects will only change or make an effort to buy when the pain of NOT taking action is greater than the pain of doing something differently.Try This: Look at your existing customers and find out what triggered their choosing YOU instead of some other option.  The answers might surprise you.  Don’t just take their first answer, dig deep to find out what event happened that caused them to take action.   Once you know this, you can find ways to fish in THAT pond.  If your best customers come to you after they’ve had a baby, then you need to explore OBGYN’s as lead sources or your local maternity ward.
  • Window of Dissatisfaction: At this stage of the game, your prospect KNOWS that what they’ve been doing is no longer going to work.  Taking our “new baby” example further, if you sell baby furniture, your prospect will be more likely to make a purchase as their due date draws near.  There is a certain time between the trigger event that shocks them out of their comfortable coma and when a purchase has to be made.Try This: Target the “ponds” where your ideal customer is most likely to go when they experience this trigger event.  Then be sure to understand what’s important to them when they are trying to make a purchase, and be their guide.  You are already ahead of the competition if you are already associated with the trigger event, by default, you will be among their choices because you are simply THERE.  You increase level of value by how well you answer their questions and help them choose.
  • Searching for Alternatives: This is where MOST every other business (who doesn’t understand timing) is selling.  But your prospect has already narrowed their choices down AND suddenly their value expectation has risen mainly because they’ve already looked at some of the alternative solutions that were there during their window of dissatisfaction.  Every other alternatives that complicates the process starts to literally upset them because they have a need and an intention to purchase as well as a need to see every alternative.  Vendors or businesses who make this process difficult will lose the sale.Try This: Offer exceptional value that is significantly different and sets you apart from the early birds.  Look at your “points of purchase” for example, do you take credit cards, do you have easy terms, do your customers want to buy on line, can you offer special rates if they decide today?  There are many options, consider all of them.

Selling to the Executive Decision Maker

This is also a big timing issue.  Most industrial sales people are selling to purchasing people or middle managers or engineers.  If that’s the case, you are already late to the party.  Recent research has shown that the CEO of a company starts thinking about problems that they are having in their business and searching for educational information online years or months before potential vendors are even considered.

The biggest marketing mistake industrial or technical organizations make is making their web sites searchable for the products and services they provide and NOT the problems they solve.  For example, if the CEO is looking for ways to “reduce lead time” he or she will only find 518,000 results searching Google.  But if the CEO searches on “ERP Systems” (computer systems that could ultimately reduce lead time) he will find over 4.2 million entries.

Use Social Media Tools to Help

Today’s social media and smart phone technology makes a timing marketing strategy not only doable but cost effective.  Imagine actually knowing WHAT you’re looking for as you search LinkedIn or Facebook or Twitter.  Start by simply identifying the event triggers that shock your prospect into dissatisfaction and then go searching for other people with the same problem.  You’re likely to find better, happier and more loyal customers in the process.

LEARN MORE!

In the latest Marketing Sherpa CMO survey on Marketing Automation 76% of CMOs reported that generating high quality leads was the most pertinent to their organization.

Sirius Decisions found that an integrated approach to sales and marketing results in a 24% increase in growth but what is the simplest most effective way to align sales and marketing.

APRIL 12 WEBINAR WILL SHOW YOU:

  • Which digital assets attract the most profitable prospects
  • Where to place content so it drives the best prospects to your web site
  • When are the three best times to pass a web-based lead to your sales team
  • How to get sales to give you the data you need so they get the leads they want
  • How to create a simple seven step system that aligns your sales and marketing efforts
  • Which sales and marketing research results in the greatest payoff for you and your sales team

Craig Elias, author of 2011’s must-read book for salespeople, marketers and business owners  — SHiFT Selling AND Ivana Taylor, publisher of DIYMarketers will explain the Trends, Triggers and Tools that you will use to be at the right place at the right time.

FIRST – Register for the webinar TODAY

THEN – Click over to the SHiFT Selling web site and download FREE preview chapters to get you started so that you can get the most out of this webinar.

SPECIAL TOOLS AND RESOURCES – We’re also working on a sweet “Won Sales Analysis” template that you will have access to when you register for the webinar!

How to use Conjoint Analysis in the Innovation Process

Webinar Presentation
Thursday July 22nd, 2010
9:00am PST

Ever thought about using Conjoint Analysis as part of your research strategy?

Your customers are constantly making trade-offs when making purchase decisions between you and your competitors. Traditional research questions, such as ranking features and asking pricing sensitivity questions are valuable tools, but often leave you wondering which features are really important and how you should price vs. real competition. So how can you simulate a real-world purchase decision before you go to market?

Conjoint Analysis is a powerful and often under-utilized marketing research tool that can provide powerful insight into how your customers actually think. The resulting information can be used to prioritize features, develop pricing strategies, and estimate market share… all before you develop your product or spend valuable marketing dollars.

Join Survey Analytics and Planning Innovations for this one-hour webinar on how to effectively use Conjoint Analysis in the innovation process to prioritize needs, explore pricing options, and validate your product and service concepts.

We’ll answer:

1) What is Conjoint Analysis and how does it work to simulate real world trade-off decisions?

2) How can you develop Conjoint Studies that provide guidance in innovation planning?

3) How can Conjoint Studies help you predict potential market share for new product concepts?

This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.

Click Here To Sign Up: https://www2.gotomeeting.com/register/447044739

About the Presenters:

Dorian Simpson founded Planning Innovations in 2002 to help technology-driven companies launch successful products and services through focused innovation management and planning. He has significant experience in both engineering and marketing to help build the bridge between these two critical innovation functions.

http://www.planninginnovations.com

Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.

http://www.surveyanalytics.com

How to use Conjoint Analysis in the Innovation Process

Webinar Presentation
Thursday July 22nd, 2010
9:00am PST

Ever thought about using Conjoint Analysis as part of your research strategy?

Your customers are constantly making trade-offs when making purchase decisions between you and your competitors. Traditional research questions, such as ranking features and asking pricing sensitivity questions are valuable tools, but often leave you wondering which features are really important and how you should price vs. real competition. So how can you simulate a real-world purchase decision before you go to market?

Conjoint Analysis is a powerful and often under-utilized marketing research tool that can provide powerful insight into how your customers actually think. The resulting information can be used to prioritize features, develop pricing strategies, and estimate market share… all before you develop your product or spend valuable marketing dollars.

Join Survey Analytics and Planning Innovations for this one-hour webinar on how to effectively use Conjoint Analysis in the innovation process to prioritize needs, explore pricing options, and validate your product and service concepts.

We’ll answer:

1) What is Conjoint Analysis and how does it work to simulate real world trade-off decisions?

2) How can you develop Conjoint Studies that provide guidance in innovation planning?

3) How can Conjoint Studies help you predict potential market share for new product concepts?

This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.

Click Here To Sign Up: https://www2.gotomeeting.com/register/447044739

About the Presenters:

Dorian Simpson founded Planning Innovations in 2002 to help technology-driven companies launch successful products and services through focused innovation management and planning. He has significant experience in both engineering and marketing to help build the bridge between these two critical innovation functions.

http://www.planninginnovations.com

Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.

http://www.surveyanalytics.com

New on Survey Analytics: Language Translation Service For Multilingual Surveys

Survey Analytics now offers experienced project managers, highly skilled technical staff and professional linguists with an ISO 9001-2008 Certified quality management system to offer most accurate Language Translations.

We use translators with a proven track record and solid technical understanding. Besides having excellent language and writing skills, they understand market research methods and will properly convey the meaning of your questions to the target audience. What’s more, they are experts in the survey’s subject matter and how it relates to the target demographic. Tone, style, survey method, end-client’s industry, and target audience are all considered with great care so that the translations we provide will yield the results you seek from your survey participants.

How does this service work?
  1. Step I: Set up the entire survey in your account in your primary language.
  2. Step II: Go To:
    • Login »  Surveys »  Integration »  Integration Tools »  Translation Service

    Add the required languages to your survey. You can add multiple languages.

    1. Add the required languages to your survey. You can add multiple languages.
      Screenshot
      Survey Software Help Image
    2. Please request a quote only after the survey has been finalized in the primary language.

      Step III: Request and accept the quote for translation. Quote needs to be requested for each language individually.

      Screenshot
      Survey Software Help Image
    3. Step IV: Survey will be translated and updated in your account within 2 business days. You will be notified by email.
    Language Translation service is available for which languages?

    We provide language translation service for the following languages:

    Language
    English
    German
    French
    Dutch
    Spanish
    Portuguese
    Italian
    Russian
    Arabic
    Turkish
    Thai
    Hebrew
    Baltic
    Cyrillic
    Chinese (Mainland – gb2312)
    Chinese (Taiwan/HK – Big5)
    Japanese
    Korean
    Armenian
    Polish
    Hungarian
    Swedish
    Finnish
    Danish
    Slovakian
    Romanian
    Flemish
    Norwegian
    Greek
    Czech
    Catalan
    Croatian

How to use Conjoint Analysis in the Innovation Process

Webinar Presentation
Thursday July 22nd, 2010
9:00am PST

Ever thought about using Conjoint Analysis as part of your research strategy?

Your customers are constantly making trade-offs when making purchase decisions between you and your competitors. Traditional research questions, such as ranking features and asking pricing sensitivity questions are valuable tools, but often leave you wondering which features are really important and how you should price vs. real competition. So how can you simulate a real-world purchase decision before you go to market?

Conjoint Analysis is a powerful and often under-utilized marketing research tool that can provide powerful insight into how your customers actually think. The resulting information can be used to prioritize features, develop pricing strategies, and estimate market share… all before you develop your product or spend valuable marketing dollars.

Join Survey Analytics and Planning Innovations for this one-hour webinar on how to effectively use Conjoint Analysis in the innovation process to prioritize needs, explore pricing options, and validate your product and service concepts.

We’ll answer:

1) What is Conjoint Analysis and how does it work to simulate real world trade-off decisions?

2) How can you develop Conjoint Studies that provide guidance in innovation planning?

3) How can Conjoint Studies help you predict potential market share for new product concepts?

This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.

Click Here To Sign Up: https://www2.gotomeeting.com/register/447044739

About the Presenters:

Dorian Simpson founded Planning Innovations in 2002 to help technology-driven companies launch successful products and services through focused innovation management and planning. He has significant experience in both engineering and marketing to help build the bridge between these two critical innovation functions.

http://www.planninginnovations.com

Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.

http://www.surveyanalytics.com

Additional Links:

Follow up from Webinar on Thursday June 17th, 2010

On Thursday June 17th, 2010 we teamed up with Dorian Simpson of Planning Innovations on the topic:

Effective Use of Online Surveys for the Innovation Process

The turn out for this topic was fantastic! It has been proven that customer-driven innovation requires a steady flow of real insight from real customers. However, to be successful, the right questions and techniques must be used for each stage of innovation. If used correctly, cost-effective online survey methods can become an essential tool to consistently deliver new, valuable products and services.

Dorian presented on VOC (voice of the customer) techniques that can be applicable to an online survey. Although there is no substitute for doing in-person interviews, the process of gathering and analyzing qualitative data via an online survey can increase efficiencies and deliver real-time data that will allow your firm to stay with or ahead of any industry trends.

The focus of our discussion looked at Customer Problems, Trends of Interest, Feature Priorities, Value Questions, Market Size, Pricing, and Take rate (boxed in red above). In order to clarify this fuzzy stage we must look at discovery and validation technique also known as divergence and convergence methods.

Most surveys are used for “convergence” or validation research

That’s OK… but…

–The set of options you may be testing are assumed to be accurate.

–They typically don’t solicit the problems customers will value

–The language or words used may not reflect how your customers talk about the product or problem

E.g. Home audio speakers – On a scale of 1 to 5:

“How important is it for your headphones to sustain a complex bass tone”???? Very Important!

Convergence surveys without understanding customer language, real problems, and options THEY desire lead to missed opportunities and can often misdirect innovation efforts.

Tips in using Voice of the Customer Techniques:

1.Seek attitudes, problems and needs (not product features and functions)

2.Use open-ended questions to solicit more detailed responses

3.Process results

1.Break down responses into bites

2.Look for trends, clusters, and themes

3.Seek clues that can be used to test further and create hypothesis for valuable opportunities

Use your surveys to solicit problems! Consumers have gotten accustomed to sharing thoughts in threads in short bursts. Texting, emailing, IM’ing, Facebooking, tweeting, etc.

Often the ‘open-ended’ results are the most interesting and enlightening part of survey responses.

Additional Tips to Implement during the Innovation Process:

1.Write your survey as if you were in a 1-on-1 interview

2.Results are “qualitative”, so set goals to receive 30-40 responses

3.Conduct multiple surveys to various target groups to test different questions to find those that gain real insight

4.You can ask more intimate questions of current customers than potential customers, but don’t let that stop you from trying!

5.Follow general good online survey techniques

-Test your survey

-Make it clear responses keep strictly confidential

-Keep survey results to 15-20 minutes

-Provide incentives

6.Conduct threaded surveys – Get responses, then send out follow up surveys to the same group to elaborate on response themes (not specific responses.. that’s creepy)

7. Use visuals of the task to ask questions such as adding a sketch of someone waking up to get users to think about the problem

8.Get creative and try to make it fun for your customers to give you thoughtful and honest responses

About the author: Dorian Simpson founded Planning Innovations in 2002 to help technology-driven companies launch successful products and services through focused innovation management and planning. He has significant experience in both engineering and marketing to help build the bridge between these two critical innovation functions.

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