As technology has taken a bite out of the creative work that ad agencies did for so many years, there has been a lot of discussion as to whether agencies are headed for extinction or what the new role of the ad agency is.
Recently, I was interviewed for an article in Advertising Age — where I talked about the DIY Marketing trend and how it has taken a slice of the traditional ad agency pie. I later had to come back and add the REST of my comment that didn’t make it into the article — that agencies have tremendous opportunities in this new world of marketing. You’ll want to check out the comments just to see how emotional some of the responses are.
Now, check out this article over at Research Access where our resident expert, Steven Salta from Ascentium Corporation, The Experience Agency™, gives us his thoughts on the future of advertising and agencies.