Did You Miss Our Webinar on the Limitations of Recall?

Yesterday, Survey Analytics President Andrew Jeavons presented a webinar looking at the lessons of experimental psychology for market research.

He explored the limitations of people’s ability to rationally recall memories as part of market research surveys.

Andrew also proposed using smartphone technology to capture respondents’ opinions at the “point of emotion.”

Here’s a YouTube video giving you a flavor of his presentation:

If you would like to view the full webinar, follow this link to access the full webinar video and get a copy of the slides:

http://bit.ly/whyrecallmustdie

Enjoy!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s