Mobile Survey Response Rates ROCK

With so many new ways of gathering survey information, it can be confusing and risky trying something new.  But when you see the the response rates that Ipsos MORI got on a recent survey for the NHS Review of Children’s Congenital Heart Services in England, you’ll want to seriously consider trying mobile research surveys.

Over 75,000 responses were gathered over a four month period using a variety of response mechanisms. Using the OnePoint Global solution, a mobile response option was included for the first time in order to encourage a wider range of responses, especially from the younger population.

The results were outstanding. 25,000 text message responses were received from 23,500 unique mobile numbers in reply to a single open question on the proposals.

One important note about this survey is that they offered a MOBILE OPTION on their survey.  The logic was simple; with so many people carrying mobile phones, why not offer the options.  And the response rates proved out how right they were.

Survey Analytics has a mobile survey option over at SurveySwipe.   Try the introductory offer called “Instant Connect”  You can deliver your own surveys directly to your own customer list via smart phone or to targeted panel respondents.

Either way, if you’ve been putting of doing mobile research, start testing a survey or two on your own and see if you get similar results to the ones that Ipsos got.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s