With so many new ways of gathering survey information, it can be confusing and risky trying something new. But when you see the the response rates that Ipsos MORI got on a recent survey for the NHS Review of Children’s Congenital Heart Services in England, you’ll want to seriously consider trying mobile research surveys.
Over 75,000 responses were gathered over a four month period using a variety of response mechanisms. Using the OnePoint Global solution, a mobile response option was included for the first time in order to encourage a wider range of responses, especially from the younger population.
The results were outstanding. 25,000 text message responses were received from 23,500 unique mobile numbers in reply to a single open question on the proposals.
One important note about this survey is that they offered a MOBILE OPTION on their survey. The logic was simple; with so many people carrying mobile phones, why not offer the options. And the response rates proved out how right they were.
Survey Analytics has a mobile survey option over at SurveySwipe. Try the introductory offer called “Instant Connect” You can deliver your own surveys directly to your own customer list via smart phone or to targeted panel respondents.
Either way, if you’ve been putting of doing mobile research, start testing a survey or two on your own and see if you get similar results to the ones that Ipsos got.
- SurveySwipe Launches Mobile Research Communities Pilot Program (surveypocket.com)
- Five Ways to Quickly Increase Email Response Rates (stayonsearch.com)
- Using Customer Research Panels and Mobile Research to Keep Conversations Alive (surveyanalytics.com)