Will Video Make Focus Groups Obsolete?

What if you could actually watch consumers interacting with your brand in their natural habitat?  That is what a new application, Qualvu is offering brand managers and marketers.  In the video explanation on their home page, they show how their platform allows you to target consumers all over the world and get video from them as they interact with your brand.

What do you think?  How would you use this new tool?

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