Public Relations firms are still relying on older media analysis software which require more manpower to compile social media monitoring and analysis reports. With the introduction of software that goes beyond “word recognition” to new technology that is “data read program analysis called “Precision and recall theory”, reports should be cheaper and simpler to manage.
However, public relation firms are slow to upgrade their programs and streamline their staff to service their clients more efficiently. Which leaves opportunities for lobbying firms to step in and pick up the slack.
Lobbying firms have long been considered mere service agencies for political figures but as they expand their businesses to include product and service clients beyond government interest there is only one area where they can expand: Public Relations.
Recently, a materials firm was convinced to bring their account to a lobbying firm over a PR firm on the fact of expanded versatility. This is to say that the lobbying firm was able to show more “bang for the buck” with their newly expanded social media services that adopted better cutting edge technology like Online Brand Audit Reports. and Pulse48 Reports offered by Inception Market Intelligence (www.inceptionintel.com). These types of reports are fast and less expensive because they utilize very little data compilation.
Lobbying firms are following the advice that PR firms give to their clients: REBRAND. Lobbying firms are now becoming Full Service Communications and Consulting Firms with an emphasis on a more rounded brand image beyond government.
With both the rebranding tools and the new technology, traditional lobbying firms will pull ahead of PR firms. In the years to come,PR firms have always had lobbying divisions but Lobbying firms rarely had communication and PR divisions. So, this rapid change will truly play out in the competitive business area. Stay tuned.
About the Author: Robert Greene, from his 10 years sales and marketing experience, has authored many white papers and articles in the areas of green marketing, sales, customer service, and business development. After working in the green energy and not for profit sector, he is currently the Director of Sales and Marketing for Inception Market Intelligence. You can reach him at firstname.lastname@example.org or follow him on Twitter, @Pulse48