Thursday October 28th, 2010
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Ever thought about using Conjoint Analysis as part of your research strategy?
Conjoint analysis is a popular marketing research technique that marketers use to determine what features a new product should have and how it should be priced. Conjoint analysis became popular because it was a far less expensive and more flexible way to address these issues than concept testing.
Contrary to popular belief the basics of conjoint analysis are not hard to understand. Give us one hour of your time and we can show you how to conduct a conjoint analysis project.
Join Survey Analytics for this free one-hour webinar on how to effectively conduct a Conjoint Analysis project. You will learn to prioritize needs, explore pricing options, and validate your product and service concepts.
1) What is Conjoint Analysis and how does it work to calculate your respondents’ trade-off decisions?
2) How can you develop Conjoint Studies that provide actionable data for new products/services?
3) How can Conjoint Studies help you predict potential market share for new product concepts? Can you simulate this?
This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.
Click Here To Sign Up: https://www2.gotomeeting.com/register/928253563
About the Presenters:
With over 25 years in the market research industry, Andrew Jeavons is a frequent writer and speaker for various publications and events around the country. He has a back ground in psychology and statistics, and currently focuses on innovation within survey research.
Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.