What’s Marketing For Again? To Get Customers or Justify Yourself?

I’m not sure I know what to say over the study results just posted over at Research Access that sites a Forbes Insights study which has some good news / bad news results.

So here’s the good news — Marketing executives expect to spend more on marketing.  And the bad news?  Well, they are going to spend more on effective marketing so that they can justify their existence.

What’s the point?

I’ve been in corporate and I completely understand living your life justifying your existence to the management team.  And I can understand this strategy in today’s economy.  It’s human nature.

Here’s an idea — invest in a marketing program to attract your ideal customer and get them to choose you, every time regardless of price and the byproduct of that will be your continued employment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s