Thursday September 30th, 2010
9:00 AM PST
Interactivity, collaboration and open source concepts are changing how we collect feedback. Marketing research is evolving. It’s more than surveys and focus groups. It’s more than those thousand dollar reports produced by Freedonia or The Conference Board. Today, finding out what your customer is thinking is a hands-on process.
SurveyAnalytics is proud to be a part of this free live webinar featuring panelists: Ivana Taylor, Marketing Strategist and Editor of DIYMarketers.com; and Esther Rmah LaVielle, Senior Account Manager of SurveyAnalytics.
In this fast paced session, we’ll be exploring:
– 6 of the top research trends that have influenced how we collect feedback
– Resources where you can see examples of these trends in action.
– Tools that you can use today to get started
Register today to discover how your peers are leveraging insight into defined opportunities to innovate via today’s technologies for tomorrow’s research!
About the Presenters:
Ivana Taylor is the President and Chief Marketing Officer of Third Force (http://thirdforce.net), a strategic marketing firm that helps small to medium sized companies get and keep loyal, profitable customers regardless of price. She is the author of popular marketing blog called Strategy Stew (http://strategystew.com) where she dishes out marketing how-to’s for small business owners and in-house marketers. Ivana is also an instructor with Cleveland State and the University of Akron and has created and co-written the Applied Marketing Management Certification Course which was voted best new Continuing Education Course for 2005. She is co-author of the book “Excel for Marketing Managers.”
Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.